Business,Lessons,from,Prince,W business, insurance Business Lessons from Prince William and Kate Middleton
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Thereprobably aren't many people onthe planet who don't know about the upcoming nuptials of one of the most famousbachelors in the world. Getting married is a pretty big step in life foranyone, and doing it before the eyes of millions is thankfully not what therest of us have to take on! Still, William and Kate are going to be in"business" a long time, and we can already see they are determined tocolor a little outside the lines and run their own show despite all thetrappings of tradition around them. Whata perfect reminder that in business, daring to be different is far moreinteresting than following the pack, and it can net you more clients in theprocess. How's your marketing moxy?On April29th, Kate won't be taking thesame route to the church that many royal brides before her have. She's evengoing to ride in a car instead of a horse-drawn carriage. The pomp andcircumstance we've all come to expect will still be part of the experience buta new twist on the old tradition will give it a whole new flavour.Doyou stick to traditional business marketing tactics or do you allow yourself tothink outside the box? Theres no getting around the fact that you have competition for your targetmarket, but you can inject some innovative ideas into what youre doing. It's not just about offering a new line ofproducts or services that are drastically different, it's about putting yourunique stamp on all that you do. The trick is not tomake it a one-time thing but a lastingtrend. Try infusing something unusual and see what happens!Connect with the wow factor. Thanks to William's mother, Princess Diana,he had an upbringing dramatically different from his father's and previousroyal generations. As a result, he has a certain level-headedness andauthenticity that draws people to him. Heis a magnet.How do you magnetize your customers? When potential clients look for a solutionto a problem, they're not necessarily thinking about the latest craze, the mostpopular brands, or the lowest price. They want a personal connection with theirproduct or service supplier. Most people I know want to feel excited and happyabout what they're buying. Don't you? Use words and language that have pizzazzwithout overdoing it. How can you take your customer communication up a notchand add some spicy punch?Support for the front-runner.William and Kate no doubt have a myriad of people in place who support them onmany levels. And they're going to need all the help they can get as they growinto their new roles. Their support network is, of course, much larger thanmost people's but it's crucial that everyone has one.Asthe front man or woman in your business, all eyes are on you and the buck stopswith you. Do you have everyone you need around you, both inside and outside your business that will help you in goodtimes and bad? Even here you can thinkoutside the box and look for support in unusual places. Go for a mentor who's alittle eccentric. Find a business orleadership coach with plenty of verve and spunk who will challenge you tothink beyond normal business goals.Change things up and rock your world! Runningyour business involves a lot of things like time, commitment, preparation,planning, marketing, and the list goes on. Tradition has its place. It'scomfortable and expected, and there's nothing wrong with it. But why not trystepping off the beaten track and broaden your horizons with a look at someunconventional ways of doing things? It can't hurt. In fact, like William andKate, it may bring in a much-needed breath of fresh air and a brand new spark.Be bold and go for it!
Business,Lessons,from,Prince,W