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There are literally dozens of reasons why you should have multiple products or services in your business (Im mostly talking about information products in this post, by the way) but it can apply to others as well.In this article I will be discussing the more important reasons and why you need to be split testing if you have multiple products in your line...not to mention why you should be growing your product line if you have alread started split testing.Alright, let's get to it.Split Testing TransferabilitySuppose that your line consists of 10 products. Some will obviously get more traffic than others, but they are all interlinked in that they talk about a related topic, and we will let's assume that your customers, or the vast majority of them, might be interested in more than one of the products that you have.The point is that they are the same general type of person.For example if youre selling knitting patterns you may sell 10 different packages of knitting patterns, but the customer is still going to be the same type of person. Most likely a woman, on the older side, isnt very web-savvy, etc. etc.In a situation like this you can do this.Normally, a split-testing testing font sizes, font styles ,etc. wouldnt yield a huge boost in conversions. Maybe 4% - 5% if that. Maybe 10% if your current font is simply horrid.You may not think that this small percentage is much...but what if by doing a single test - you could then use the results and transfer them to all of the other pages on your domain?With 10 products, and you transfer an additional 5% across the entire network of products...that is a 50% growth in commission.Not to mention...if the font change helps people read your copywriting better, it will also help them become more interested in your blog posts as well as other pages across your site.Before youi hurry off to do this kind of split test...wait a sec.There are basically going to be two types of people who read this.Type 1 is going to take me on my word, get a result and automatically assume it was right.Type 2 is going to call me out saying well it might not transfer over through several products, etc.And theyre right.There is a POSSIBILITY that it may not work... that is why you should validate the first test by conducting the same test on another product. If you find that the results were the same, then it is probably easy to assume that it is correct. While nothing is 100% accurate you can be failry sure that it is.Now Ive just given you what could possibly be a million-dollar tip. I used the font example, but take a few minutes and jot down other things that you think might transfer as readily. If you think hard enough you can come up with a handfull more.Get out there and try it, what are you waiting for?
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