Making,Your,Taxi,Business,MORE business, insurance Making Your Taxi Business MORE Profitable by Marketing to Ol


As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The


/* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}When thinking about stimulating more business, first thing most taxibusiness owners think about is getting more customers. When it comes toincreasing the business, it seems to an inexperienced marketer that the firstthing to do would be to do some kind of advertisement and try to get more newcustomers. However, it is not always so. To understand why, you need to understand who the customes of your taxi service. Your customers are those who: 1.     Have money to pay for your service. 2.     Have a need that can be satisfied by using your taxiservice. Usually, this need is simply getting from destination A to destinationB, but it can, actually, be more complicated.3.     Think that their needs will be met when they use yourservice.With such an approach to looking at customers it is very easy to see anobvious truth that is frequently omitted when trying to generate more business:all of your current and past customers satisfy the requirements mentionedabove. Moreover, all your present and past customers have something that youpotential customers do not have, which is experience dealing with you company.Also, your customers have already spent some money with you and from marketingpoint of view it is much easier (and cheaper) to sell something else tosomebody who’s already been using the service than to obtain a newcustomer for your taxi service. Recently I was re-watching first season of Donald Trump’s show “TheApprentice”. There was an episode there where two teams, guys versus girls,were competing against each other in who makes more money running a “PlanetHollywood” restaurant in Times Square for a night.Girls focused on the restaurant section that had the highest profit margin,which was the bar. Girls were working there trying to make customers buy moreshots, thus putting their effort in the section with most potential profit.Next night it was guys’ turn to run the place. Guys spent most of their timeoutside of the restaurant, handing out $5 off coupons to people on the street.Obviously, it is hard to surprise a passer-by in Times Square with a coupon.And those people, who actually noticed the coupon offer and decided to visitthe restaurant, have found that there was nothing going on the inside –everyone from the guys’ team was so busy trying to give out as many coupons aspossible on the street, that the restaurant itself was completely neglected. Needless to say, in this episode of “The Apprentice” girls have won by apretty bid percentage.The conclusion from this story is very simple: if trying to generate morebusiness you focus only on getting new customers and ignore marketing to yourcurrent and past ones, you lose around 80% of your potential business. If you look around, you’ll see that virtually every business breaks its neckwith some kind of a program to obtain customers’ phone number and address.There are credit card offers, promotions, discounts, sales – all of which haveone goal: to get customer’s information so that the business could learn moreabout the customer and market directly to its clients. In the taxi business weare truly blessed – when somebody calls to make a reservation, he or she isautomatically asked at least for an address. As a taxi business owner you havea database of ALL your past and current customers. Not to market to thesecustomers is a mistake you simply cannot afford.

Making,Your,Taxi,Business,MORE

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