Customers,Are,Creatures,Emotio business, insurance Customers Are Creatures of Emotion Not Logic
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Most people who haveventured into business (or own their own business) are quite intelligent. It israre that one would find a businessman who has no clue about his product orservices. This is how it should be, as they should clearly know all about whatthey are offering to the market. One thing brings down most of thesebusinessmen though; and that is not getting out of their own situation andputting themselves in the shoes of their customers. The only way one can evenstart influencing how a customer thinks is by selling the products or servicesfrom the customers point of view. This seems to be the main cause why mostpeople who are experts in their line of business still experience low sales. Itis due to a disconnection between what the seller is telling the customer andwhat the potential customer is actually hearing. In the extreme cases, themisinterpretation between the seller and potential customer may be so severethat the potential customer even believes that the seller has no idea what theyare selling.When it comes toselling, an individual should understand that the customer is a creature ofemotion, not logic. For this reason, the sale must pull at the potentialcustomers heart strings and not their mind per se. This is what may cinch asale. This thinking applies to almost all customers. However much an individualmay be meticulous in his choices, as well as the details of an item, when itcomes to buying most people will default to their emotions. So, once a sellercan learn how to play up an individuals emotions, whether they are sellingthem flavored gum or a new shoe polish, they can then be assured of more sales.Although appealing to acustomers emotions may seem like an insurmountable task, the truth is it isquite simple. One needs to keep in mind the question of why a particularcustomer buys a product from him. A businessman needs to ask himself what it isabout his goods and services that appeal to his clients. This is quite simple. Whensomeone decides to purchase something, it almost always is in terms of what itis about that purchase that is suited to them. For example, a customer is notbuying a keyboard when they purchase one. They instead are purchasing theexperience that they will have with that keyboard. It is for this reason thatlarge amounts of money are injected into brand marketing worldwide. Thecustomer needs to feel a connection with their purchase, not necessarily theproduct.The next step is makingthis theory work for ones own business. The first step in doing so would be todevelop a list of benefits as well as the features customers would get fromones products. Features are the regular run of the mill properties of productssuch as shelf life and weight. Benefits are what will reel in your customers,as the benefits are emotion based. The six benefits products should have aresatisfaction, pride, comfort, desire, fear and security. YoursSincerely,Annetta PowellYour Professional Success Coach
Customers,Are,Creatures,Emotio