Business,Presenting,Always,Abo business, insurance Business Presenting - It's Always About Your Audience!


As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The


Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}Far too many presenters and subject matter experts focus onthemselves, their topic, and their ability to answer questions. These are, ofcourse, crucial skills. However, if you only focus on these, you'll miss the target. The number one "Rule" in presenting is: It'sAlways About Your Audience. In my training evaluations, I often ask seniormanagers, sales directors, and top leaders, "what's the concept you usemost often?" The answer I get is: "It's Always About The Audience!" Think about this: you must investigate, evaluate, and refineyour presentation to adapt to each specific audience. You can divide this intothree categories. 1. What do you know about your participants? 2. What are their reasons for being in your presentation? 3. What is the flow of your story to appeal to your audience? Keep this in mind as you jump into planning your importantbusiness pitch or speech. It's not about your topic, data, or research. I know. This is a mind bender. And it can take a moment toshift your focus. While you're digesting this, let me tell you a story. Earlier this week, I spoke with a young woman. She was onfire about her new business, and planning to give presentations to attractfunders. As she described the volumes of charts, diagrams, and maps, andPowerPoint slides, I got nervous. It sounded like a perfect recipe for data overwhelm. Clearly this wasn't her intention. So, I told her what I'mgoing to share with you right now: Step away from your data. Step back from sharing every lastchart, diagram, and slide. Move away from showing the entire chronologicalhistory of your project. Instead, burn this single phrase in your mind: It's always about your audience. How much can your participants absorb in your 10-minute,30-minute, or 60-minutepresentation? The answer: not that much! Keep your message simple enough for your audience to absorb. Whether you are a part-time presenter, or a full-time professionalspeaker, this is the single critical rule you must remember and use. If youwant to master the fine art of presenting, and attract investors, your messagemust be simple. This will encourage smart decision-making, and win businessresults. I'm sure you agree -- keeping things simple is a recipe forsuccess. In addition to understanding this conceptually, be sure touse it. Don't let this rule gather dust bunnies in the back of your closet. Putit into action. Let's do this right now. It should take you less than twominutes to put this to use. Are you really ready to present? Grab a pencil andfind out. Answer yes or no for each line. Jot down ideas for actions you willtake to be fully prepared. What's your Presentation Readiness? Are you confident in putting your audience first? • Do you understand your audience issues? • Are you aware of specific needs of individuals? • Do you truly know why people are attending your talk? • Are you adapting your story to match each specific audience? Are you confident in customizing your story? • Are you prepared and confident in your content expertise? • Are you sharing your personal experiences? • Are you showing and telling specific stories? • Are you adjusting your story flow? As you can see, with a small amount of action-orientedpreparation, you can immediately apply the most important rule in presenting:"It's Always About Your Audience."

Business,Presenting,Always,Abo

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