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Why Facebook?That is a question that many small business owners are asking themselves. Inthe last few years Facebook has grown into a huge online community that is usedby almost everyone. If you arent using it, you can guarantee that yourcompetitors are. But why are so many people using Facebook? The answer issimple. Facebook is the perfect way to build a community, show your expertstatus, and enhance your customer service. Lets take a look.If you were to ask any business owner why Facebook? one of themost common answers you would receive would be that Facebook is great for communitybuilding. Online community building is the process ofdeveloping online relationships between people. Once you build a Facebook pagefor your business, you can begin to add friends and fans. By doing so, you canprovide information and updates to a large number of people. At the same time,these people can interact with one another, sharing experiences that they havehad with your business. In addition, you can build relationships with your fansby replying to any comments that they leave on your page. Community building isgreat for businesses, but is especially helpful for non-profit organizations.Organizations such as MothersCentre The Sun caneasily build online communities. In your business you can create a specialgroup with private access for paying customers.Another common answer when asked Why Facebook? may be for the expertstatus. Expert status is a tool that is used to increase yourvisibility. The premise is simple if you want people to buy from you, youneed people to trust you. If you want people to trust you, you need to showthem you are trustworthy. If you want to show them you are trustworthy, youmust show them that you have some type of expert status. There are several waysthat you can increase your expert status. Firstly, know your community.Understand who it is comprised of and what they like so that you can informthem of developments that pertain to them. Secondly, know your products andunderstand the trends. The more you know, the more you can share your knowledgewith your community, developing your expertise as you go. Someone who is greatat developing their expert status? Justin Bieber! Check out his Facebook page here and get inspired for creatingyour own expert status on Facebook.Finally, when asking the question Why Facebook? it is becauseFacebook is great for customer service. WithFacebook, you can easily post answers to peoples questions before they arise.At the same time, you can build a relationship with your customers by replyingto their comments. Thank them for positive comments and tell them how you aregoing to better your business if they provide negative comments. Providingfollow up with your clients will be a great way to gain their trust and keeptheir business. Check out MaryKays Facebook page to seehow this company is constantly keeping their clients and fans involved.So, why Facebook? The reasons are many. Not only does Facebookprovide you with an excellent opportunity to build a community, but it alsoallows you to develop your expert status and supply great customer service toyour clients. Start your Facebook page today and make a great decision for yourbusiness.
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