Simplify,Business,Storytelling business, insurance Simplify Business Storytelling In 3 Easy Steps
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Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}Even without a major overhaul, there are small changes thatyou can make to how you plan stories for business presentations -- that yieldbig results. How can you successfully communicate your story? Don't do itthe same-old-same-old way. Instead of locking your door and burying yourselfdeep in your computer, take a fresh approach. Use these three tactics to step away from your desk and intoa new zone for creativity. Tip 1: Step Away From Your Computer If you're in the habit of hammering out a presentation -- atyour keyboard, this could be the problem. It's just too hard to simplifythinking when you use a keyboard to capture your thoughts. The tendency many professionals have is to build apresentation directly into the slides. This usually results in too many ideas,too much data, and too many slides. Since your goal is to do more with less, the first thing isto step away from your computer. Instead of pounding the keyboard, pick up a pencil. Startsketching your thoughts and ideas. This brings us to the next tip. Tip 2: Gather 'Round The Kitchen Table In many top creative organizations, people gather around onebig table. The table is filled with sketches, notes, pictures, and scraps ofpaper. In addition, prototypes, models and samples are on the table. The idea of gathering colleagues around a central table issimple: it's easier to share ideas in informal setting. Encourage doodling, sketching and open brainstorming. Noideas are 'stupid' while this discussion is going on. Keep an open mind duringa lively dialogue. Welcome all suggestions and a remarkably creative process issure to unfold. Now, it's time to do the critical step: Tip 3: Notice What Emerges Usually after animated discussion, a certain concept orsketch captures the attention of the group. This is important to notice and runwith. Stop trying to push one idea or rescue a concept that shouldbe tossed. Instead, go with the idea that has a natural momentum. If you aren't sure what idea is bubbling to the surface,take a break. Walk away from the table. Go outside and encourage others to dothe same. Often after a period of incubation, one sketch or story rises to the top. This practice of stepping away from your computer,brainstorming with colleagues, and allowing a natural winner to surface willtransform how you develop business presentations. In a short time, coworkers will jumpat the chance to do this kind of collaborative problem solving. As one of my very successful clients puts it: "None ofus is as good as all of us." The people you work with have a wealth ofcreativity, experience and insight. Use your team's brainpower to createpowerful presentation stories. If you want to capture attention, structure your story tomatch your audience. Whether connecting with existing clients, generatingleads, or selling to customers, simple visual storytelling wins topresults.
Simplify,Business,Storytelling