Business,Presentation,Tips,Aut business, insurance Business Presentation Tips - Authenticity Wins Trust
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Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}People are craving authenticity -- in presentations, incorporations and in brands. In the back of every public speaker's mind is asingle question: "does my audience see me as an authentic presenter?" Fortunately, to be genuine and authentic, you don't have tobe different. You just have to be you. This is something everyone can do. Whenyou are yourself, speak openly, connect with passion and care about youraudience...you build trust. Let's connect-the-dots between two shining stars in thefield of authentic presenting. The Year: 1988 In the presentation classic, You Are The Message,Roger Ailes says it all in the title. He reveals the secret benefit of beingyourself in his sub-title: "Getting what you want by being who youare." In short, being authentic is the single key for successfulpresenters. Ailes shows the ins-and-outs with stories of politicians, CEO's andtelevision celebrities. The single concept: be yourself. Ailes is president of Fox News Channel and chairman of theFox Television Stations Group. He was a media consultant for Richard Nixon,Ronald Reagan, and George H.W.Bush, as well as Rudy Giuliani's first mayoralcampaign in 1989. Flash forward: 2010. Thomas Sechehaye releases a new online course in VisualStorytelling. This class features an authentic system for engaging audiencesand telling powerful business stories. The online curriculum is based in his book: TheAuthentic Message, published in 2007. In this popular book, heoutlines four steps to build a genuine bond in business presentations. The four steps show how to plan and give presentations thatshow you are credible, creative, authentic and caring. These are ways to begenuine and connect to any audience. Briefly, as detailed in the book, the steps are: Credibility Build a foundation that strengthens your credibility. Thisis done with your attitude, speech and body language. Use other people's wordsin the form of testimonials, introductions and quotes to establish your expertstatus. Creativity Show your creativity with enthusiastic and dynamic delivery.Step out of boring or dry recitals of information. Instead, add energy andpassion to your delivery and to how you share your story. Think in terms ofwhat will appeal to your specific audience -- and let loose so you can connectdirectly to their core desires. Authenticity Ask yourself, what's your real intention? Why does thistopic matter to you? Why are you committed to share this story? By showing yourtrue passion, you will light a fire for your audience. This makes it easy foryour audience to instantly connect with what you have to share. Care Finally, care deeply about your audience. Understand theirneeds, issues, problems and dreams. Go the extra step to make things easy forpeople to understand. Avoid speaking in complex terms or relying on insiderjargon to express your ideas. If you need to go out and speak to anaudience, keep these 4-steps in mind. Are you credible?Are you creative?Are you authentic?Are you caring? Use this powerful blend of communication advice from twoauthorities on effective business presenting. When you tell authentic stories, speak with passion and areyourself, you win results. The rewards are open conversation, connection andtrust. This is what master presenters know how to do with everyaudience, on every topic - every time. You can use this proven blueprint togive remarkable presentations to your audience. When your presentation is alive, dynamic and full ofenthusiasm, people will listen to you. Before you know it, you'll win theexpert status you deserve.
Business,Presentation,Tips,Aut