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Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}Ready to grow your business, network, share and communicateideas? Giving persuasive and powerful marketing webinars is one of the fastestways to let clients and prospects know more about why they should do businesswith you. Today's buyer is looking for extra value, extra learning andextra motivation. Where can they find all those extras? In targeted webinarevents. But, what if you're not technical, hate virtual meetings anddon't have a clue how to communicate effectively online? No worries. Follow these 6-steps to get started right away. 1. Speak Directly To YourCustomers Create a compelling headline for your webinar. Look for emotional connection so the value is instantlyclear to anyone who is looking for your type of knowledge or expertise. Headlines and titles act just like a magnet. Great titlespull in attendees and can help your webinar go from a 'ho-hum' option to a 'gotto be there' action learning event. 2. Plan A SingularlyPowerful Story What's the key idea and compelling story of your webinar? When building and structuring your plan, focus on the oneimportant idea you want people to take away. Just one? Yup! In today's insanely saturated information landscape, peoplewill love a single idea, a life-changing insight, and a compelling simplestory. One key idea is your best bet. Use this to structure a memorable messagefor your marketing, sales or training webinar. 3. Put PowerPoint on a DietDon't listen to the experts who tell you more is better. More slides are not better. Especially for communicatingeffectively in virtual presentations and webinars.Look for ways to reduce thenumber of slides. One of the fastest ways to do this is to imagine reducing thetime of your virtual event. If you have 60 minutes, plan your slides as if youonly had 30. Reduce the number of slides. Next, plan for 15 minutes. Repeat. You get the idea. 4. Show Persuasive Visualswith PowerPoint and Whiteboards Slides are not your only option. Whiteboards are a quick way to add interaction andliveliness to virtual meetings. Check with your virtual meeting provider todetermine which whiteboard options are part of the package. Consider using a traditional dry erase board and projectingthe sketches with a video camera. This adds variety and invites a more informalconversational style into your webinar. If you aren't sure how to present effectivelyusing whiteboards, take a whiteboard skills webinar. 5. Resist Temptation ToShow 'One More Thing' Keep this in mind: your audience has not seen yourpresentation or webinar before. They aren't familiar with your content, topicor expertise. They haven't been slaving over the story, pictures and deliverythe way you have. Therefore, resist the ever-present urge to add in one morething. They are most likely overloaded! This is a very important point to besuccessful in webinars. Most often subject matter experts forget that one morefeature in a demo, one more slide, one more chart are not truly adding morevalue. If you think this could be a problem for you, ask a colleague to sit inon your webinar and give you candid feedback. 6. Ask For Group FeedbackPresenting virtually is an iterative process. Experiment. Try out different strategies. Ask for feedback.Adjust. Repeat. Not everything you try will be an instant success. However,clients and prospects will appreciate your commitment and involvement. Focus onbeing well prepared, clear on objectives and deliver true value. Ask for andlisten to feedback. Let participants know how you have altered the structurebased on their input. This keeps the lines of communication open and recognizedthe contribution of individual attendees. Educational webinars are a powerful way to grow yourbusiness, increase value for your customers and share your unique expertisewith prospects and clients. Now is the time to add this dynamic communicationtool and grow your business.
Webinars,Vital,Tool,For,Your,B