Why,The,Tomato,How,Win,With,St business, insurance Why The Tomato? How To Win With Storytelling
Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc
Normal 0 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";}Looking forsmart ways to get ahead in your business? Ask any executive coach for advice.The answer may shock you. Use the power of visual storytelling. Read on tofind out exactly how visual stories are the secret to grow your business. A few yearsback, I interviewed John, a Director of Sales Training at a prominent companyin Houston. John, was a no-nonsense, down to earth leader. Heres the momentthat stood out from his long career. The presenter told a story about a tomatoplant. He drew a picture of the tomato growing while he talked. As he didthisit had to have been over 30 years ago, something clicked. I decided thatsales training was just like planting. I decided to be a gardener focusing ongrowing skillsto build a strong a fruitful garden. John is notalone in responding to visual storytelling. Research from Stanford Universityand Wharton Business School confirms: 64% of people make instant decisions withvisual stories. Thats a huge percentage! No wonder thephrase visual storytelling is popping up in all kinds of places. In businessjournals, conferences, book titles, and presentation skills trainings. More andmore organizations are suddenly paying attention to something that many leadershave known for a long time. When you tella powerful story and link it to a picture, youre appealing to the whole brain.Youre activating the right and left sides of the brain. This helps you createa positive and receptive environment for planting new ideas. Is thetomato the best metaphor for your topic? Maybe. Maybe not. Whats thebest metaphor for your presentation, sales pitch or training? Here are my topfavorite tips for picking a metaphor that will connect with your audience. 1. KeepAn Open MindAs youreplanning your presentation, keep an open mind. Stay receptive to differentideas. Allow time to incubate and reflect. Often the perfect metaphor willappear, seemingly without effort. 2. DontFall In LoveOnce you hiton a great metaphor, its easy to fall in love. But, its very important thatyou dont. Your first metaphor may make sense to youbut be obtuse or vague foryour audience. Thats whyits important to stay open and not grab at the first idea that shows up. 3. GetInputGather up thedifferent ideas and options youve come up with. Share them with your peers andyour executive coach.Ask for objective and candid feedback. Other people are likely to see nuancesthat may not have been obvious at first. 4. CreateUniversal AppealThe trueappeal of a metaphor is that it will have universal resonance. In other words,everyone hearing your story will instantly get it. They wont have to struggleor work hard. Theyll see and hear your story, and it will ring true. This oftentakes work and a strong willingness to adapt your metaphor so it has thisultimate effect. 5. Testand RefineNaturally,youll test out your metaphor by telling and showing your story to individualsand groups. When you do this, look for a variety of people in your audience. What workswell for friends and neighbors, may be a bust in front of a formal professionalcrowd. Keep testing and refining until you have a solid visual story that worksfor your target clients and prospects. See, itsentirely possible to take a step-by-step approach to building a powerfulmetaphor thats perfect for your topic, audience and situation. With the rightstory, its easy to open minds and transform people. Who knew business storytellingcould be so simple?
Why,The,Tomato,How,Win,With,St