How,important,social,media,the business, insurance How important is social media in the events industry?
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To some, using social media to enhance events may be obvious,but many can fail to use social media to its full potential before and duringevents. Social platforms can help to organise and plan events, allowattendees to communicate with one another, broaden and encourage participationand for them to share information with those at the event and those who arent.It can be a great way to create buzz around your event and help to promote it. Withthe power of sharing that social media has created, comes the ability to spreadthe word, increase awareness, and accomplish your goals.Planning your eventThe planning process goes beyond purely logistics, its aboutlocations, agendas, and the people that will help you make it happen. Whetheryoure inviting people over for a small BBQ or youre planning a conference,social media tools are a valuable aid. Use things like Skype, Facebook chat or Twitter to discussand plan events and to brainstorming ideas. Social media platforms make thisinitial process much quicker and possible when face to face meetings arent. Who to invite?Depending on the type of event you are planning, socialmedia can play a role in deciding who to invite, and actually give you aplatform to invite them. Just take Facebooks event organiser, you can plan andinvite guests through this facility, or if your event is for example aconference or exhibition and requires guests to purchase a ticket, you canpublically promote it through social media channels.After organising the event, social media can also play alarge role during the event itself.Helping attendeesconnect with each otherAn important part of an event or conference is to networkand connect with others. Whether its for the purpose of building contacts,business, making friends or building brand exposure networking is key. Usingsocial platforms for events just enhances the way people already use socialmedia, so is a familiar and easy way to connect your attendees. This kind of networking during events can have a lastingeffect and build relationships that will continue long after the event is over.Broaden ParticipationSocial platforms provide a huge venue for the event to berecognised way past the physical venue itself. For those who may be unable toattend, its a great way for them to still be there without actually beingthere. Live streams, pictures and video updates of an event allow those whoarent there to still connect with speakers and attendees, and still enablepeople to network on a huge scale. Sharing informationA huge wealth of information can be gathered from socialnetworks about an event. You will be able to find out what people think of thevenue, the speakers, what they liked or didnt like and even which areas of theevent were the most popular. You can gain a wealth of feedback on your event, which canprove very valuable when you are planning your next occasion. Whether customising your conference to meet the needs ofyour audience, creating media buzz or engaging participants, one thing is notable:social media has revolutionised events. If you make the most of it, your eventscould become global. Like every aspect of your event, event management servicescan advise or take care of your social media engagement so you can sit back,enjoy your event and network.
How,important,social,media,the