Important,2012,E-commerce,Tren business, insurance Important 2012 E-commerce Trends Businesses should be Aware

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In Novemberof 2011, at the PubCon Vegas show, Matt Cutts, a highly respected, distinguishedengineer at Google, suggested marketers focus on social, local and mobile. Theywere hote-commerce areas in 2011 and data indicates they're going to get even hotterin 2012.  Here are a few of the importanttrends to watch for 2012.Mobile ShoppingConsumersare increasingly using mobile phones for shopping, especially for localproducts and services. Research shows more than 63 percent of people use theirmobile phone before purchasing offline or through a catalog. In 2012, videosare expected to become even more popular in mobile marketing; businesses needto look beyond YouTube. Mobile shopping will also increase due to the use ofnear-field communication and other wireless payment technologies.Businessescan attract potential customers with a merchant platform at the increasinglypopular social platform/social games websites popular with mobile device users,such as Foursquare.Social MediaA study performedby NM Incite shows 63 percent of social media users state "Consumerratings" are their preferred source of information regarding a business, productor service. Data provided by Gregg Stewart, at the SMX West event, shows 32percent of all searchers expect to find ratings and review information. No reviewinformation may lead visitors to wonder if shoppers trust the company. Withoutthe information many visitors will likely leave the website and search for onlinebusinesses providing ratings and review information. Businesses need to developstrategies for soliciting online reviews, managing them and responding tonegative reviews.Some SEOexperts believe Google sees reviews as a social signal of accountability and hasadded it to its algorithm. Search engines are increasingly focused on socialsignals as a way to provide users the best possible experience. With Google+,the popular search engine has merged social media with search. Google+ isexpected to be an important e-commerce SEO strategy in 2012.  Website Live ChatThe advancesmade in Website Live Chat have made it an excellent online marketing tool fore-businesses. Features offered by the top providers of live chat softwareinclude: Pro-actively begin a chat with a visitor or react to a visitors request to chat Tracking all visitors entering and leaving a website in real time Providing information about all visitors such as referral source, their location, time on pages and keywords entered to find a website and more.This informationcan be used to increase website sales conversions. Businesses can targetselling opportunities to every visitor.EmailIncreasingly,consumers are signing up to receive emails. The biggest impact on privacy anddeliverability in 2011 came from laws regarding consumer permission andprotection. In 2012, businesses need to show their subscribers they're trustworthy.Companies need to meet all legal requirements for every country they send emailto. Also, businesses should make sure email campaigns look good on mobilescreens.Local Shopping Local search and especially Google Local is forecastedto become even more important in 2012. Google is expected to make local search resultsan even more vital component of its search algorithm. Research show 61 percentof all local searches result in a purchase. Also, point and rewards/membership programswill evolve for local shopping with more businesses attempting to convert high-valuebuyers to members.TabletsBusinessesshould audit their website for the most popular tablets including iPad andKindle Fire to determine which features and functionality need to be addressed.Also, buttons should be made bigger on websites. Predictive search reduceskeypad strokes, allowing shoppers to easily get to products and specific areasof the website. Businesses should streamline product pages for tablet users andmake it easier for customers to quickly select products and begin the checkoutprocess.QR CodesAccordingto comScore, 20.1 million mobile phone owners in the United States used theirmobile devices to scan a QR code in a three month period ending in October of2011; the number is expected to grow in 2012. Besides QR codes some companiesare looking at Microsoft Tags and EZcodes.Scanning aQR code connects the user to a mobile-optimized web page, photographs or videoor activates functions such as email, IM and SMS. Savvy marketers use QR codesto drive customers to a specific web page. The top placement choices for QRcodes are magazines/newspapers, direct mail and product packaging. Companiescan link a QR code to a desirable coupon.In 2012, itshighly likely leads will increasingly come from mobile devices, social media networksand mobile apps. Some experts predict online marketing will be a major force inthe rebuilding of the American economy. Don't be left out, keep up with thecurrent e-commercemarketing trends.