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Many people today are looking for ways to explode theirbusiness efforts, or deploy marketing strategies for the sole purpose of listbuilding online. If you are one of these individuals, then you know that it takessome creative thinking, and not just throwing money into campaigns, in order tomake it work. You want to be able to see profits, but you must realize by now, that profits come through relationships withpeople. Going online and preparing to build your list the right way, is what will make your system run like aNascar, in its first lap around the track. First of all, you must decide what your niche will be, andwho that target audience consists of, when capturing information to build yourlist online. You can put thought into this, depending on your target market,but the real key to this, would be to answer the questions these specificpeople have. Once you find yourself helping them solve problems, you will findthat they will be more than willing to be added to your list. This is what Icall showing value to your online list. When you show value, people talk aboutyou and share that experience with others often times without hesitation. The next step in building your online list would be to engagein the use of social media marketing platforms. Before you tell me that youronline business doesn't need it, hear me out about this. When you look at themassive amounts of people with mobile devices, computers, and notebook or pads,you must certainly know that the purpose of the devices are to "talk"to those they wish to communicate. If you plan to be one of them, you must"meet" them where they are. Today, those online locations areFacebook, Myspace, Youtube, Twitter, and other social media networks. What you have to do now is get out there and talk to themand invite them to join you, but after you have helped them with their needs orissues regarding information they have been in search of, in which you haveaccess to. Now that you have the concept of being able to find them,you need to establish how you are actually going to capture that informationfor the list you are building. Regardless of what network you are using, figureout a way to take those people from all those locations, to a central hub whereyou communicate regularly. Whether that's you blog, website, or landing page,make sure that when they come to visit, you have the proper forms in those pages tointeract with them successfully. You want to make it easy for them to subscribe, join, andbecome a fan of your online business, and join your lists so you can continueto refer them to other products or services, you or your joint venturerelationships have. Building your list, will help keep your business growingthrough those on your list, sharing you with the people they know because, youbuilt your list on the principle of giving and sharing to those in need of yourservices first. G Calvo
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