The,New,Facebook,Cover,Photo,a business, insurance The New Facebook Cover Photo and Strategies

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Just incase you missed the memo, Facebook has moved all business pages into their newtimeline layout as of March 30th. In case you missed the notice,here is a quick tutorial that will help you spruce up your Facebook Businesspage fast!Fix Your Ugly FacebookPage NowIf you havenot added a large cover image to your Facebook business page, your page willlook very ugly as of this past weekend. Here’s how you fix it fast:1.     Select a photo from your digital camera, existingonline photo album on Facebook, or from iStockPhoto.com (a paid resource forphotos). 2.     Login to your Facebook profile and then into yourbusiness page.3.     Click the “add a cover” button at the top rightof your page. Make sure to follow Facebook’s guidelines.·        “Note: This space is not meant for promotions, coupons, or advertisements.Your cover photo should not be primarily text-based or infringe on anyoneelse's copyright. Learn more about choosing a cover photo.”4.     You can either choose from your own businesspage’s photo albums or upload a photo you own.5.     Drag the image to show the most important part ofthe photo if your image is larger than 851 pixels wide by 315 pixels tall.Click save.6.     Mouseover your profile thumbnail on the leftclicking “edit profile picture”.  Selectthe choices of choose an existing photo or upload a photo.  Move your cursor in the image to select yourthumbnail making sure your image is not cut off. Click save.Takingthese quick and easy steps will buy you some time to choose a better coverpicture later if you desire to do so.Here are some tips to save you time aboutchoosing a cover photo:1.     Choose a large high definition image. If theimage you supply is smaller than 851 by 315 pixels, Facebook will stretch anddistort it. Use the highest resolution possible.2.     We don’t recommend using a screen shot of yourwebsite banner. First, it appears too busy at the top and second, you cannotmake any items clickable in the image.3.     Even if you don’t have the perfect photo now, fixyour page quickly by even using an image that is indicative of your home town.That will buy you some time to select the “right” photo without having yourpage look unfinished or “broken”.Facebook Strategies to Help Your New TimelineLook GreatNow thatthe timeline layout is active on your business page you will find that somethings that you previously used to interact with fans are gone. No longer canyou have a fan gate or a large opening image to try to encourage visitors tolike your page. The timeline has taken over. Any custom pages you have made foryour business profile are now hidden and only accessed from a nearly hiddennavigation bar that resided directly under the cover image. You can click theselinks and visual icons to see your previous welcome page, contest pages, andany other special pages you had created.As a resultof the new timeline layout, key pages you used before are now effectivelyhidden. Many visitors will simply not find your old pages easily, so you needto have a new strategy to make your Facebook Page interesting for visitors.Here are a few tips to help make your newFacebook Business Page Look Good:1.     As the new timeline layout is more visual innature, Consider adding one or more photos (that you own the digital rights to)once or twice a week. Make sure to only load high resolution photos. Onceloaded consider featuring the status update containing the photo by clickingthe star that appears in the top right of that status update or photo thatappears on the home page of the timeline. If you don’t see the star, mouseoverthe top right location with your cursor. Clicking the star in this spot willstretch the photo the width of your timeline and keep the image big for sevenfull days. After seven days the photo will shrink back to fill only one of thetwo vertical columns on your page.2.     Highlight or feature text status updates to breakup the two column layout of your timeline. You can do the same action you didwith a photo (in number one above) but with any text update. Starring theupdate will make it stretch across the page for seven days as well. You don’tneed to choose just new updates. Work down your page featuring items to addvisual design interest. It only takes a moment, but really improves the lookespecially for first time visitors.3.     To help add visual interest to your new timelineadd a video once a week to your business page. The videos must be a video thatyou have created and uploaded directly to Facebook. Simply linking or pointingto a YouTube video will not give the same full size effect on your timeline.When you load a new video one of the two columns will be filled.4.     It is clear from these changes that more hands-onattention is needed to keep your Facebook business page looking good, but youdon’t have to take hours of time to make it look interesting.ConclusionIt is nothard to make the most of the new visually impressive look that timeline bringsto Facebook business or brand pages. This is a great time to consider snappinga few pictures with your phone or digital camera everywhere you go and evenconsider purchasing either or both for certain team members. In this age ofdigital sharing, you can make your business page look creative and interestingwith just a little bit of attention.