What,Online,Reputation,Managem business, insurance What is Online Reputation Management?
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The number of websites and people onthe internet is increasing exponentially, and this exponential growthneeds to be monitored and regulated. Monitoring of the internetreputation of websites or businesses on the internet is the key toseparating the trustworthy entities from the dishonest ones. The namefor the process of monitoring the reputation of persons and websiteson the internet is online reputation management, but the aimof this practice is to highlight the positive feedback about websitesinstead of the negative ones.Monitoring involves controlling itemsabout websites on search results and content on social media. Inother words, it involves keeping track of feedbacks and reviews aboutthe clients website on the web. What is written about that websiteis examined to see which ones talk positively about it. The positivecontent is promoted. Consequently, the unfriendly content, whichthreatens the reputation and standing of the website, will be playeddown. The goal is to make sure when people search for the site, theywill most likely find good content about it. ORM is done as the need for influencingviewer perception. This becomes increasingly important with thenumber of similar websites growing. Much of the content aboutwebsites is generated by the websites and their marketers themselves.What the people see online is content generated to promote thesewebsites. However, some content become derogatory to a website, abusiness, or a product. Derogatory content can come from varioussources. It can come from disappointed customers or dishonestcompetitors. All this content from different sources can affect thepopularity of a website. Managing user-generated content gives youmore control over the results search engines show for your website.If you have been reading keenly, youprobably have noticed that ORM share similarities with SEO (searchengine optimization). As a matter of fact, both utilize similarstrategies. Online reputation management techniques involveonline promotion, which includes much of content generation. It alsoincludes social media marketing. Then again, online marketingprofessionals know that SEO and ORM differ in their objectives.Unlike ORM, SEO basically involves tactics that help websites achievegood ranking on SERPs. Although both involve positive contentgeneration, ORM also relies on promotion of good content. In ORM,reviews and comments are monitored. In some cases, it can mean removal ofnegative comments. Malicious content can be reported and the authorcan be sued. But this is not quite common, and it does not have toreach that stage. One way of mitigating the impact of negativefeedback and write-up is by responding promptly and professionally.Some website owners show appreciation to people who leave positivefeedback. Some of them even give freebies to the friendly customers.Another way for website owners to attract positive feedback is bywriting good feedback about other websites or businesses.Many companies have employed reputationmanagement on the internet. Companies in developed countries were thefirst ones to employ this strategy in enhancing their onlinepresence. As online marketing grew, companies from developing nationsdid the same. Today, ORM is done not only for businesses and productsbut also for public and entertainment personalities.
What,Online,Reputation,Managem