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Convenience is the thing that is driving the entiree-commerce industry in the world. Its not only convenient for the merchants tosell the products online and save costs, it is also the convenience of thecustomers to buy it online and save themselves from all hassles. We have seen a great rise in the e-commerce with peoplegoing for online booking of hotels, air tickets, rail tickets, movie tickets,electronic items and even clothes and accessories. However, one segmentremained aloof for quite some time - Jewellery. Jewellery buying in India hasalways been a family kind of affair and most people go with the entire familiesto their family jeweler for buying jewellery. Here, the seniors in the familiesact as the experts and ensure that the best is bought. With such a trend,getting them buy it online seemed a challenge. However, convenience again overtook the traditionalcustomary buying and jewelry sells like anything these days. The greatest pullfor buying jewellery online is the saving of the costs. Maximum discounts areoffered to the customers by businessmen who save on costs of a physical storeand the entire infrastructure needed. Customers too save on their timing andvisiting costs. Another greater pull on buying jewellery online is theconvenience of location. Now you dont need to be in a metro to buy jewelleryfrom your favorite brand. Most of them already have an online presence andoffer all their products to you for online shopping. Whats more? The productsare cheaper online as compared to prices at which they sell in their respectiveshowrooms. However, a trend as observed lately is that more jewelleryis being shopped not for self, but for gifting. More and more people look atthe online platform for gifting of jewellery. If you wish to gift something niceto a woman, there is nothing that can beat a good piece of jewellery. Mostjewellery portals give you the flexibility of getting it delivered anywhere.You can even request for gift wrapping, special messages and othercustomizations. Most online jewellery portals share their experiences sayingthat a sizeable amount of their sales go as gifts. While Valentines Day topsthe list of occasional gifting, portals tell that most lovers staying apartchose jewellery as a medium of conveying their love. Most jewellery portalsgear themselves up for such occasions. Rakhi follows closely, where sisterschose online portals to send their rakhis to their brothers and brothers sendjewellery and other accessories as gifts to their sisters, when distances dontlet them come closer. Diwali follows close by. This is the time when peoplegift each other and again jewellery is the foremost gift that is thought of.Even dhanteras contributes to a lot of gold buying.Another typical trend observed during Diwali, Christmas andNew Year is corporate gifting by business houses. Most of them chose onlineportals to be their partners and jewellery, gold and silver coins and otheraccessories and even artifacts are ordered online to be sent to all theassociates throughout the country.
Jewellery,Online,for,Gifting,C