How,create,professional,enviro business, insurance How to create professional environment in corporate
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Normal 0 false false false MicrosoftInternetExplorer4 Whatreally guides the people to express their favour, likings and affiliations to variousthings? Among the following factors,which factor influences them the most? 1. That appeargood 2. That makesthem feel good 3. Things thatare really good Onlythe first two components influence the human mind so easily than the thirdfactor. This is the working style of thepeople in most corporate and that is why the people who are very good in showbusiness or show masters becomes successful in most corporate than those whowork with discipline and diligence. Tounderstand the above facts, one needs to travel through the product developmentprocess in the R&D of any FMCG company. Wheneverproduct prototypes are developed by the R&D scientists, usually the prototypesare shown to the top management and the marketing personals for their feedbackand approval. Assoon as the product is seen, they tend to have their comments first on theappearance and then on the feel of the product. They often express their views only on theappearance and feel of the product and they never dwell deep into knowing how reallygood the product is. Theappreciation and approval to the products are purely based on the first twofactors such as does is look good and does it make me feel good. The personal care industry spent a lot ofmoney only on the above two components than the third important aspect. Interestingly the large chunk of customersare also weighing only the above two factors than the third one. Whena personal care product appears good and makes one feel good when they use,they believe and conclude that such products are really good. Indeedsuch products may be good to look and good to give good feel but are theyreally good to give the good effects remains doubtful. The first two factors connect to the emotionof human mind, while the third component connects the intellect. Whatthe customers aspires to have and what the corporate has to give are nothingbut the product that should look good and make the customers feel good whileusing. This is the psychology that drivesboth the consumers/customers and the corporate. Ifwe look at the same equation from the corporate angle, we can understand thatthe employees and the top management of the corporate are also like customerand corporate only. The only differenceis that the customer has to offer the products to the corporate meeting theabove two facet in the second case, while the corporate has to offer itsproducts to the customer meeting the above two pre-requisites in the first case. Theirony is that both the customer and the corporate want only the products thatlook good and make one feel good than the product really being good. This is the reason why many show masters areemerging in the corporate world. Althoughmany corporate leaders talk loud that the professionalism should prevails overemotion but unfortunately all of them are working only from the premises ofemotion and not from the professional mind set. Itmay sound philosophical if someone ask whether one is trying to look good toothers or to just feel good with oneself or one is working from the domain ofbeing good level. Whenone is close to the two aspects viz., looking good and feeling good level, onealso must know how to move close to the third dimension while choosing oroffering anything. Integrate the intelligenceand the emotion while choosing or offering anything only when the people areguided to such destination, a perfect professional environment can be createdin the corporate. Dr S Ranganathan, ClinRise Derma Pvt.Ltd. Learnmore from the management book Jungle wisdom for corporate management lessons from the university of nature by Swami Sukhabodhananda and Dr SRanganathan /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}
How,create,professional,enviro