ASK,your,audience,gain,competi business, insurance ASK your audience to gain a competitive edge
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Many successful websites andonline businesses have been built on the vibrancy of their audienceproviding content. Think eBay, YouTube, Wikipedia and the hundreds ofthousands of blogs and forums on every topic under the sun! As akeynoteMarketing speaker I am often asked the keys to generatingideas certainly one of them is to ask the audience because it hasbeen shown that People create profits.Probablyone of the great examples of this was cited in the book Wikiconomics.Goldcorp,a US mining company posted all its proprietary information on theinternet and invited the publics interpretations (with cashincentives) of where the ore was located. The process brought thecompany from $100m in revenue to $9bn. Transparency- trust not secrecy - is the way forward.How canyou ask? Why nothave your own RENTACROWD session to generate new ideas for yourbusiness? This involves inviting a small group from diversebackgrounds to brainstorm new ideas, potential improvements etc.Therules of engagement are simple: every idea and opinion is noted andhonoured regardless of how ridiculous it may seem. Thisallows free flow and potential association.Based onmy own experience, I have found that the most creative ideas camefrom some weird and wonderful suggestions from my advisors. Remembercreativity happens where different ideas meet.TheApple Genius Bar came from Steve Jobs question how do we createa store that has the friendliness of a Four Seasons hotel? TheFour Seasons had been identified by a focus group as a place whereyou get the best service. The answer was put a bar in our shops,but not an alcohol bar - an advice bar!BusinessWeek wrote this idea off before it even began and said SorrySteve, Heres why Apple stores wont work but Jobs persisted withhis vision of a buying experience as good as our products, andin 2006 Apple had the highest annual sales per square foot ($4032)with Tiffanys trailing behind at $2,666 At abasic level, every company should host an internal forum/blog whereemployees can share and co-create new ideas for the business. If yoursearch is for new product ideas, why not incentivise it by givingemployees a share of the revenue if their idea is implemented?Anymodern thinking keynote marketing speaker will extol the virtues ofthinking outside the book and coming up with creative ways of findingthat killer idea that killer incremental improvement that maygive you the competitive edge within the marketplace.
ASK,your,audience,gain,competi