Diamond,Jewellery,Preferred,ov business, insurance Diamond Jewellery Preferred over Gold
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The Gold crazy India is now showing a trend that wascompletely un-thought of a few decades ago. Blame it on gold prices or arealization of fashion by Indian consumers; more and more Indians are nowturning towards diamond jewellery, a space that was totally dominated by gold afew years back. Unlike gold, Diamonds are not limited to traditional designs.With more and more demand for diamond jewellery and rise in number of jewellerydesigners turning to Diamond Jewellery we see more innovation and creativity inthe segment. Many middle class families are now moving away fromtraditional gold jewellery and taking Diamond jewellery even for weddings andother religious occasions. However, there are many factors that havecontributed to the preference shift. Reasons can be as follows: 1. Diamond rates are lesser volatile than gold.This lets you plan your finances better and you dont need to be boggled of asudden spike in prices just before you had plan to buy it. 2. Diamonds give designers a better edge over goldwhen it comes to creativity. One can expect better designs with diamonds ascompared to plain gold.3. Diamond Jewellery is always trendy and hence aninstant hit with those who love to be modish, rather than traditional. Another factor that makes diamond jewellery a betteroption is that it can reduce your costs. The sheer sparkle and shine ofdiamonds can make up for a little cut on the metal used in any piece of jewellery.With intelligent and creative designing one can save a substantial amount onmetal prices with the use of diamonds. With more and more women opting for casuals and westernattires, diamond jewellery comes as the first choice. It is minimalistic andelegant and excellent for regular wear. The demand in diamonds has made diamondjewelers create the most awesome designs in all kinds of jewellery. Fromtraditional pieces like Diamond Mangalsutras and Maangtikas to trendy Alphabetpendants and Solitaire rings, one can expect the largest variety of designs andstyles in diamond. A typical trend is seen in solitaires, where more andmore women opt for solitaire diamond jewellery with a dual purpose of fashionand investment in mind. Since solitaires are a good way to invest your money,young women prefer to invest in them and have them as a piece of accessory too. Clever marketing tactics by Diamond sellers have broughtin a trend and made diamond a preferred gifting option for special milestonesand also engagements. Most upper middle class and high end consumers go fordiamond rings for engagements. A sharp rise in demand for diamond jewellery isseen around Valentines Day as diamonds are forever and hence makes for aperfect gift for your love. Individually diamonds are gifted on birthdays andanniversaries. However, gold still rules when it comes to religious festivalslike Dhanteras and Akshay Tritya.
Diamond,Jewellery,Preferred,ov