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Multi level marketing hasincorporated direct selling and networking as a platform to promote theirenterprise. The business plan of these companies provided a path for people toincrease their standard of living by the sale of the companys product. Withthe growing success of this concept, people found a way to mint money. MLMcompanies did not provide quick money making schemes, their strategy is tosimplify the process of marketing and providing the average public with anopportunity to improvise their standard of living. Before the articles on Qnetscamhit the internet andthe media, MLM companies were riding on a horse of glory with a huge customerbase. These companies prioritised their functioning as per the convenience oftheir members.TheMLM enterprise had been a global selling market that appealed to people ofdifferent categories. The firm did not offer fast money; it had a plan whichrequired sufficient hard work and time which was to be provided by the member.Individuals signed up in the company as independent representatives andindulged in the sale of products. Their income was compensated largely by thevolume of sales that they did. The concept of multi level marketing involved themembers to sell the company products and in the process formulate their ownenterprise to strengthen their system. The MLM companies used the virtualplatform to commercial their products and services. On the web, the companiesbecame an instant success. Unfortunately, the articles titled Qnetscamcreated a bit of ahurdle for the companies on the commercial level.The Qnet scam was highlighted all over theinternet and across the newspaper and media as well. The MLM companies thatwere following the similar business plan also got affected at this conjecture.The growth became stagnant and the potential prospects were losing trust in thecompany. The news created uproar in the market. To get to the key of theproblem, investigations were carried out to uncover the truth. Evidence andfindings clearly stated that the accusations made were an attempt by rivalcompanies to tarnish the companys image. Distressed members who were facingfailures also added to the attacks and that is the reason the situation wasblown out of proportion.MLM companies wereset up to meet the needs of people who were basically unemployment or averagein their educational strengths. But the plan was so interesting that peoplefrom all walks of life got involved with the company. Since the web was floodedwith articles on Qnet scam, the functioning was a little hampered but thecompanies following the multi level marketing scheme have started getting theirbusiness back on track. Their main priority is to change the conventionalmarketing strategies and provide people with a change to be a part of thecorporate sector.
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