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To succeed in the business the company must promote itselfin order to gain the trust of the customer and appeal to the target audience.The innovative strategies and techniques in the promotional tactics form thebackbone of the company companies like Questnet Egypt sidetrackedfrom conventional marketing gimmicks and started a new venture called multilevel marketing. These MLM companies were formed to provide the masses with anoption to earn additional income. The thought of earning a few extra buckswithout being under stringent rules made people inquisitive about the companysmechanisms. MLM enterprise began with a business plan and a few membersinitially, but as time went by the member count increased tremendously.Multi level marketing is a chain enterprisesystem that functions as per the members diligence and enthusiasm towards thebusiness.MLM enterprise nutures the core values of work ethics and promotes afeeling of independence in the minds of the individuals associated with the company. Questnet Egypt was araving success in the country owing to its holiday package schemes, coincollections and a host of different products that appealed to the customers.Similarly all across the globe, multi level marketing was known for itsunconventional marketing strategies combined with its effectiveness. The twotechniques that formulate the functioning are the direct selling and thenetworking policies. Direct selling involves the member to sell the companysproduct to a potential buyer in order to acquire a hefty commission. Whereasnetworking requires the member to publicise the company by showing prospectsthe business plan to make them acquainted with the procedures and policies.With the growing success of the enterprise, afew obstacles stumbled along the path.The MLM companies like Questnet Egyptwent pushed under the scanner, questioning the credibility and authenticity ofthe enterprise. The media frenzy and the online accusations resulted into ahuge controversy. People became more cautious and refrained to from joining theenterprise. A shadow of doubt filled the minds of the people and resulted inthe gradual downfall of the MLM enterprise. To uncover the truth,investigations were initiated to locate the source of the speculations. Theevidence proved that the rival companies and the distressed members started therumours in order to tarnish the reputation of the MLM enterprise on the whole.The companies like Questnet Egypt surfacedabove the controversy by defending their business and having faith in themechanisms adopted by the company. The MLM enterprise was deeply affected bythe allegations but over a period of time, when the truth came out, things tooka different turn. The enterprise began re-establishing itself in the marketarena with the hope of regaining their lost glory. The main initiative was tobuild a strong foundation without loopholes and recover the trust of thepublic. Currently with the ongoing strategies the enterprise is beginning tosee the light at the end of the tunnel.
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