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Marketing strategies have evolved as times have changed. Conventional ones have definitely started fading into oblivion with the unconventional ones coming to the fore like direct selling and networking. Multilevel marketing companies employ these strategies as they are low on the expense factor and much more effective. Representatives or members of the company directly interact with the people and can understand the pulse of their requirements. Companies like Qnet have helped people realize their dreams and are responsible for the increase in the quality of standard of living. Recently reports about a Qnet Fraud have been brought to light which has led to many people losing faith in companies that truly believe in their purpose. The economy has been slacking and when multilevel marketing companies- true to their purpose, are doing something good, brickbats are being pointed at them. The market is all about cut throat competition and rivals are using novel ways like Qnet Fraud to pull down these companies such as false negative publicity which has created an obstacle in the progress of these companies. The trend of multilevel marketing companies is fairly new and it is difficult in the beginning to find that acceptance. Negative publicity does not help their case. It just increases the stream of doubts in the common mans mind and increases his apprehensions. It is very important to understand the style of work in a multilevel marketing company. This will ensure that one does not fall for negative publicity like these so called scams. Allegations that engulf such companies are related to such companies following the pyramid scheme, high costs in the initial stage etc. Though these companies employ easy methods, it does take a certain period of time for their efforts to bear fruits. Success does not come easy. Members of the company had to indulge in direct selling of the products offered by the company and volume of sales was an important factor in the income that they would generate. This also led to members consolidating their own enterprise and skills. Companies also used the delights of ecommerce to strengthen their presence on the web and create more awareness about their products and the style of work which actually challenges an individual and makes individuals come out of their comfort zone. Surprisingly, reports about Qnet Fraud have been baseless as these reports are not supported by meaningful evidence and just beat round the bush. Every coin has two sides; this is an apt saying for the situation of multilevel marketing companies. Before making any false claims, one needs to understand several aspects of any business, it may happen that the business is in its initial developing stages and such claims can hamper their growth. It is a vicious cycle as this will also affect the economy in some way or the other which will definitely have some repercussions. It would indeed be a good idea to believe in solid proof rather than fall for negative publicity and lose faith in something that is actually trying to help.
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