addition,the,virtual,pile,Pepp business, insurance My addition to the virtual pile of Pepperfry Reviews!
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Normal 0 false false false EN-US X-NONE X-NONE Ecommerce has arrived in India and has beenwelcomed with open hearts by consumers and industry alike, with every 10thperson I know is operating some random website selling some "niche"or "specialised" product, to cater to the needs of the supposed"millions" whose need he has set out to fulfil, like the messiah!Yes, setting up a virtual store is easier than the brick-and-mortar version,but the easy availability of all information about your business makes theentire concept riskier than it seems to be. And with unhappy customers goingall guns blazing, broadcasting their woes when their finicky needs are not met,it's a precarious road for an ecommerce player!In this crowded marketplace, ecommerceplayers are trying their best to delight a customer going much beyondreasonable expectations of a customer. But with companies rushing to coddlecustomers with hefty discounts, free delivery, one-month cashbacks, rewards,freebies, etc. ultimately they are creating a new breed of the spoiltcustomer, as evident from many reviews Ive read. With the kind of complaintsand reviews Ive been reading about genuinely good brands like some Pepperfry Reviews I read recently Im gettingconvinced that these frustrated customers are just bullying the brand andhave no justification to their demands. Being a loyal customer of Pepperfry, Iam sure that the reviews are either written by a competitor to malign thebrand, or are imaginative in nature.In this battle for establishing theecommerce king in India (the market is still fairly new, and I expect 80% ofthe companies to die out within the next two years), the customer has beenpushed to the driving seat unwittingly and such power is not something theIndian customer was ready for, yet. The challenge now is to take that powerback and not let the genuinely good brands die out as a result of the negativepublicity generated through the power of internet. Such uncontrolled rampantinformation genuine or otherwise handicaps a good brands efforts to buildtrust in the hearts of real consumers. Add to that, societys obsession withnegative comments and their potential of going viral, and we have a recipe fordisaster.Fortunately, there are a lot of responsiblebloggers and reviewers out there whore helping build credibility for those whodeserve it. And such responsible bloggers usually have a strong following,which helps the brands that they endorse. These guys, I would say, are thesaviours of an ecommerce industry plagued by problems. We just need to wait andwatch what the reviews say 2 years later!But being a genuine fan of online shopping,Id like the good brands to survive and prosper. Why not? They offer mediscounts no store can ever compete with and their policies suit me incredibly!Consider this my addition to the virtual pile of Pepperfry reviews! Im sure to have several otherswith a similar opinion on online shopping, ecommerce industry and the sheerpleasure of making purchases with just a few simple clicks! Pepperfry can be visited on http://www.pepperfry.com/Social Media enthusiasts canvisit the Facebook page on this link, https://www.facebook.com/Pepperfry And Twitter page onthis link, http://twitter.com/pepperfry /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}
addition,the,virtual,pile,Pepp