Reasons,Use,Greeting,Cards,You business, insurance Reasons to Use Greeting Cards in Your Marketing Campaign
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A recent survey by Hallmark BusinessExpressions found that by sending business thank you cards, you canincrease consumer loyalty. Approximately two-thirds of consumerssurveyed said that when businesses send greeting cards to showappreciation for a purchase or referral, they would likely do businesswith the company again. Almost 75% said that they appreciate thegesture and they feel like the company really cares about them. So, you should print greeting cards and thank you notes for yourcustomers next big purchase, or to celebrate the holidays. If youthink youre just adding to the pile of mail consumers receiveeveryday, consider this: Only 44% of those surveyed received a thankyou card from companies after a major purchase. Greeting cards as a bridge for loyalty Many factors predict customerloyalty, including satisfaction with the product and customer service,trust and length of purchase history, but a company that thanks theircustomers seems to bridge satisfaction and loyalty. And, why not sendcards? They are fairly inexpensive, but they are an effective way toconnect with customers and let them know you care. You can send a greeting card anytime of year You dont need a holidayto send a greeting card or note; you can send them in the middle ofJune if you want! The holidays are a perfect excuse for sending a card,but holidays like Christmas and Thanksgiving are busy times of the yearfor most people. If you want to send a card that is connected to theseholidays, send them a few weeks or a month early. Its not uncommon forpeople to receive Christmas cards the week after Thanksgiving! Add a personal note to the card If you write in your own handwriting(not printed with a font that just looks like handwriting!) a sincerethank you note expressing your appreciation for customers business,youll strengthen that customer relationship more so than with ageneric card that you send to everyone. Mention the product or servicethat was just purchased and let the customer know that you want theirexperience to be perfect and offer a customer service number (or evenbetter, include a business card) for their reference. You dont need to make an offer every time Many companies send outgreeting cards with some kind of discount coupon or some other kind ofoffer. Thats fine if youd like to do that, but it could taint yourcustomers idea of your card. You dont need to send them an offerevery time. Just saying a nice thank you is enough for them to rememberyour company, your logo (put in on the envelope) and your brand. If yousend an offer at every single mailing, youre bordering on advertising,and you run the risk of people throwing away your card because theyknow itll just be another ad.
Reasons,Use,Greeting,Cards,You