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Starting a business online is an easy step to take, but what comes after is the hardest part. Marketing your business online takes so much time and effort to penetrate to your target market with the presence of millions of competitors online. When it comes to marketing your business online, Web 2.0 is an important element of the marketing mix. What is Web 2.0? How can this help you market your business online?Web 2.0 is the term used to refer to any applications that allow users to interact. Social networks such as Facebook, Twitter, YouTube and the likes, blogs, video sharing sites, wikis and more are some of the commonly use Web 2.0 applications that can be used as an effective part of any online marketing campaign. In fact, many of these types of applications allow an excellent source for feedback to a business. Web 2.0 is simply an application that allows your client or visitor to interact directly, post a comments, videos or images or even an articles to your site, which generates direct feedback to your site in the process.Web 2.0 gives an alternative way of extracting response from your viewers. However, does the use of it limit to your site alone? How does it work? One of the major purposes of using Web 2.0 in your quest to drive traffic to your website is to create back links to your site. Therefore, you will need to make comments on other sites with links back to your own sites. You will also need to create your own blogs, videos, and social network identities to share useful information for those who would be potential customers for you. You can include Web 2.0 application to your site connected to different social media sites, blogs and video sharing sites. In this way, new visitors will notice how active your site is to other social networks as well.By using Web 2.0, you are opening up your business to explosive growth. It is easy for fans of your service to share it with others. As with any of the online writing you do, pay close attention to make sure that it is search engine optimized. Use keywords strategically in your content. This will ensure that you get the best ranking possible in relevant searches.The feedback you receive from Web 2.0 gives you a wealth of opportunities. As your customers leave testimonials, you build credibility. As customers leave comments and suggestions, you get important feedback that allows you to tweak your product to serve best your customers. You will be much more on target with their needs. As dealing with complaints successfully, the building of your reputation for customer service follows.Right now, Google, the leading search engine worldwide, loves Web 2.0 content sites such as videos, Press releases, Articles, Hub Pages and Squidoo. This is just to name the few. Nevertheless, these are all helpful in outsourcing and increasing exposure of your business online presence. The main thought is that, you do not just focus on your site but try to leave breadcrumb trails in the form of back links to other sites not just to increase SEO page ranking but also to show the visitors of your activities for better understanding of your website.Therefore, careful use of SEO content on such sites will help give you the ranking you want in the search engines. This makes Web 2.0 an essential component in marketing your business websites online.
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