B2B,Lead,Generation,Mobile,The business, insurance B2B Lead Generation: Mobiles The Way To Go
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It all began with tele-marketing. Scores andscores of agents calling prospects around the world, and thats how B2B leadgeneration came into being. For a good many number of years, this was theperfect channel of getting new business. However, with the passage of time,there was a need to go the extra mile and create a new means to reach out toprospective customers, and email marketing was born. Next came search enginemarketing, and everything seemed to be going perfectly fine for companies.However, that too, outlived its utility as the internets usage grew among theglobal population. The latest fad, so to speak, is B2B lead generation viamobile. This means that every professional involved inB2B lead generation must give special attention to creating blog posts, beingactive on social media and getting more and more leads via the online channel.Smartphones are the order of the day, and one can only do so much to deny thatthey are the future of the industry. As per a 2012 survey by Pew Research,almost half of the American adult population owns a smartphone, of which 90%use a handheld device to access the World Wide Web. These figures clearlydepict how important a mobile marketing strategy is for any organization.Quite obviously, to fully leverage B2B leadgeneration for mobile, one needs to have a mobile version of the landing page.The same must also be optimized for different kinds of devices as well asbrowsers. A dedicated mobile site can also be looked at. Also, one can utilizeSMS, MMS, etc. for getting more relevant leads without putting in much effort.Integrating mobile with the email, online social media and tele-salesstrategies virtually guarantees success, as the former does not work as astandalone campaign!
B2B,Lead,Generation,Mobile,The