B2B,Lead,Generation,Outsourcin business, insurance B2B Lead Generation Outsourcing: Closing Time
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The concept of closing time has always been a very scary one, so tospeak, for companies that indulge in B2B lead generation outsourcing, for thesimple reason that so much time, effort and money have been invested in thesame, that its really hard to let go of any prospect. However, for the sake ofefficiency, its important to set guidelines regarding when one should call ita day with reference to a lead. And this is not only limited to any particulardomain or business level. Every enterprise, right from IT to FMCG, and smallscale to large scale, needs to adhere to this concept.Here are some of the signs regarding when to close the doors to one ofthe clients, much against protests from the internal team, or for that matterthe B2B lead generation outsourcing team. The first sign is when theres littleor no business activity. True, persistence has its rewards, but only whentheres a light at the end of the tunnel, or a silver lining to the cloud. Inmost of these cases, little business means either the enterprise is in a badfinancial condition, doesnt need the product/service being offered, or hassimply found another vendor. All of these situations imply a simple decision its time to move on!Next, when businesses begin raising issues that have been settled at thebeginning of the agreement, or that have already been resolved after muchdeliberation some time back, its time to cut the cord, because most probably,the client wants you to, but is just hesitating. These could be related tocosting, quality of products or services, or little nitty-grittiesIts important to understand that while one has developed a relationshipwith the client over a period of time, it needs to be understood that theres aworld of opportunities waiting out there!
B2B,Lead,Generation,Outsourcin