B2B,Lead,Generation,Outsourcin business, insurance B2B Lead Generation Outsourcing: Expanding Horizons, or Not?
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Building relationships is a vital ingredient to generating leads,according to leading companies. Which is why b2b lead generation outsourcing isin such demand. However, even as the digital age continues to advance withevery step, internet driven communication is becoming more prominent with eachpassing day. True, an online presence is an important part of the media mix,one would agree that the cost of providing just an online presence to customersis too high to make a strategy that obviates live dialogue sound convincingeven on paper.Its obviously known that b2b lead generation outsourcing firms can onlydo so much with an online presence, since the interactions are impersonal andgive people opportunities to remain anonymous and non-committal. Compared to this,live conversation goes a long way in building relationships. Irrespective ofthe product, service or industry, sales managers have a common opinion, that alive conversation is always the preferred medium of communication as its amore direct and stronger way to sell. With live leads offering better quality,shorter sales cycles and higher close rates, it comes as no surprise that ifgiven a choice, sales professionals would prefer to pursue a lead that comesvia a call compared to an email response form.So, even though digital and social media have had a phenomenal impact oncommunication patterns, there are many studies that clearly indicate thatconsumers still prefer using the phone to talk to companies that manage theircredit, have their money, provide cable or phone service and services &products that are used on a day to day basis. So, b2b lead generation outsourcingin this context is certainly going to be a lot about putting the human touchinto things that might be automated. Summing it up, technology can only serveas an accessory, but cant be relied upon to drive sales and leads solely.
B2B,Lead,Generation,Outsourcin