Ways,Eliminate,Your,Competitio business, insurance 2 Ways To Eliminate Your Competition Its Easy!
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Eliminating your competition is the easiest way toincrease your chances of business success. And I dont mean literally eliminatethem, in the sense of doing something bad to them. When I say eliminate, I mean ... take them out ofyour prospects consideration set for your product or service category. Make it so your prospects ONLY think of yourbusiness, product or service when they are contemplating making apurchase. That way you get theirbusiness, instead of your competition making the sale. What this means is if you sell widgets, you wantyour prospects to only think of your widgets when they are thinking of buyingwidgets. This is pretty easy to do ifyour business is not in a competitive industry. But lets suppose there are all kinds of businessesselling what you are selling, or filling the same consumer or business need youare filling. How can you make sure your prospects ONLY think ofyou and therefore only BUY from you and not all those other companies? Answer: Bythoroughly understanding those competing businesses and then doing one of twothings: (1) Findinga position in the category you can own. This will separate you from all the otherbusinesses and will make you uniquely qualified in the eyes of your prospect tofill their need. This usually requires finding a specific marketniche you can focus on, or finding a specific product or service attribute orbenefit, that is of value to your prospects, that none of your competitors canclaim or are currently promoting. This puts you in a class of your own and virtuallyeliminates the competition. No one does exactly what you do. Or in the quitethe way you do it. (2) Byturning your competitors into co-opitors. What the heck is a co-opitor? It is a competitor that you turn into apartner or a cooperator. Are there businesses or individuals with whom youcould partner, with the idea of referring business to each other? For example, a wellness coach could partner with aweight watchers clinic or a health club or a massage therapist. All of thesepractitioners are selling improved health and well being, but they can also bepositioned as complementary services. Or, lets say you are a web site designer and youdecide to focus primarily on working with smallbusinesses (a market niche). You could create a partnership with anotherweb site designer who has decided to focus on large corporations. If you both agree to only take on business thatfits your identified niche, and to refer business outside your niche to the partner,you both win. You can partner with other businesses in your exactbusiness in this manner, by identifying niches, by geographic area served, orby size or type of clients served. And you can partner with businesses in differentcategories that fill a similar customer need by agreeing to work together tohelp each other get customers. There is not a businessout there that cannot effectively use one of these two strategies tosignificantly reduce their competition. So figure out which strategy fits your business best, and make it apriority to eliminate your competition this year.
Ways,Eliminate,Your,Competitio