Optimizing,Pinterest,for,Marke business, insurance Optimizing Pinterest for Marketing Research
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If someone askswhat is Pinterest? Simply put, it's a social network that can beaccessed on the web from your laptop or through your phone through its app.However, that simple answer won't do this site justice since it is much morethan just a social network. Pinterest was founded by BenSIlbermann, Paul Sciarra and Evan Sharp, developed in December 2009 and hasbegun its journey upward since then. It originally had around 5,000 memberswhich doubled and now became millions. What exactly is it then? It's an onlinepinboard and you pin stuff that you like onto it. After you sign up, you canfollow other people's pinboards and follow them. Whatever the interest is, it'scalled a pin and "like' in Pinterest-speak is"Repin" so it saves the pin onto a board. You can create a pin forothers to repin and so on. Pins are all aboutmore general categories like sports, food, travel, shopping. The more uniqueones are geek and DIY crafts. The app is free to download on both android andapple softwares, free to sign up in and quite addictive because youcontinuously see things you like. Your pins can also be the one being repinnedon and on and you get a chance to meet the other netizens who share the samequirks you do. What makes Pinterestso special? Well, according to www.digitaltrends.comthere are 4 words that make it different from other social networks: USE LOOK WANT NEED Research has shownthat the members of Pinterest are more the consumer types looking forwhat they like, use, want, or need. Making the opportunities for purchasinghigher when compared to other social networks where the focus is more oncommunication, what's happening now or news. Pinterest is an onlineboard with a collection of images rather than a page full of text. For marketingresearch, this site can prove to be extremely useful since it caters to themasses' common grounds. If a common has no pin, members could simply create oneand others can repin the images on and spread it to their followers and so on.Users on the site are more interested in products and services; it won't bedifficult for market researchers to take advantage of this application. The best thing isthat since mobile research is booming, it's so much easier to reach out to thenetizens who love to pin, repin and follow.
Optimizing,Pinterest,for,Marke