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E-commerce can be simplyexplained as buying and selling via electronic systems like internet or othercomputer networks. Internet has become an important tool for marketing as ithelps to reach global markets. Electronic commerce allows small and bigbusinesses to capture global market segments easily. The number of e-commerce usersis increasing rapidly. Various electronic transactions are carried out byorganizations these days like electronic funds transfer, e-marketing, onlinemarketing, electronic data interchange, automated data collection systems,supply chain management, online transaction processing, and automated inventorymanagement systems. The e-commerce market is very large and youcan buy anything sitting at one place through internet. Some products are lesssuitable for online marketing such as the products which need trials or testingbefore use. You should be smart enough to decide whether your product issuitable for promoting through sources of e-commerce. According to marketreports the annual growth rate of e-commerce market size is 25%. Analysts havefound that number of e-commerce transactions is more in Britain, France, Europeand Germany. The transactions carried out these countries are near about 72% oftotal market share. The products andservices which are highly sold on internet sources are Information Technology,hardware and software, tourism, real estate, computers, and financial services.According to recent research in USA total online transaction is likely to bemore than $130-$200 million. As per Computer Intelligence reports more than 3million customers have conducted on-line transactions in a single day.Using a wrong e-commerce strategymay just increase you expenditure for online marketing rather than generatingincome. Especially small and medium businesses should do proper marketing planfor this as your marketing budget is low compared to the big enterprises. Tryto latest Search Engine Optimization and marketing techniques. This will helpyou to attract prospective customers and increase sales. Social networking sitelike Facebook, Twitter, LinkedIn and YouTube have become sources to find andattract potential customers. You can use these sites to attract visitors toyour website. Try to convert these visitors into potential or regular buyers bydoing effective promotion of your products. Provide attractive offers,discounts, gifts or coupons to convert the visitor into your customer. Dont make fake promises while promoting yourproduct or services online. Promise only what you can offer so that thecustomer is not disappointed when he visits your website. The market size and trends have drastically changedfrom traditional days. In this modern era everybody wants lead in thecompetition and are using aggressive marketing strategies to promote theirbusiness. Businesses to business portals are very useful for those who want tograb new market opportunities and increase their market size. You can becomemember of various marketing websites to reach international marketplaces. Onlinemarketing websites are offering various services to improve your businessperformance. The advanced facilities offered by B2B online marketing portalslead to increase online users. Online marketing websites are contributing towardsincrease in market size of e-commerce market.
E-commerce,And,Business,Online