They,are,doing,batesian,mimicr business, insurance They are doing batesian mimicry... dear HR
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Normal 0 false false false MicrosoftInternetExplorer4 Batesianmimicry is not only prevalent in animal world but also in many corporate, thesedays. Batesian is defined as theadaptation of a harmless animal to appear like another harmful species in orderto gain the advantage of predators' avoidance. The best examples is the Scarlet king snake which is strictly nonpoisonous, appears similar to the deadly poisonous Eastern coral snake. Because of the appearance similarity, thepredators easily move away from the Scarlet king snake thinking it to beEastern coral snake. Batesianmimicry is extremely common in most corporate and that can be seen among peopleespecially during annual review meetings. The R&D scientists would engage in presenting cost details andmarketing USPs of the product that they have invented/formulated or made thantelling about the science of the same. Interestingly the people from the marketing function would resort tospeak a lot about the science and how such science was possible in the makingof the product etc. Who should speak and know what, no one cares. Thetop management always loudly applauds the R&D scientists who speak a lotabout marketing stuff than science and the marketing guys who speak science alot than marketing. The top managementbelieves that the R&D scientists must have business vision while doingresearch. To do good research, adequatescientific knowledge is inevitable. Butin the process, all half baked research outputs are hyped and highlighted asgreat innovations and inventions by the R & D people. The corporate that are run as single manscorporate are known to make such mistake. Asa result, many trivial findings are described as great inventions and are filedfor patent and many copy cat products are launched in the market. The point is not that the R&D peopleshould not speak about how to market the invention or how it would serve humanity,but the scientists who speak only about marketing and know nothing or littleabout science is dangerous. Naturally,when sales knowledge is appreciated in a scientist, they love to display onlythat and never care to develop knowledge in science. Progressively, such corporate will loosecharm and relevance. If the corporate leaders learn about Batesianmimicry, will understand that although the Scarlet king snake may appear likeEastern coral snake, but is non poisonous and are not the same. Ascientist speak about marketing or a marketing person speak about science isfine but one cannot replace the other. People should carry their domain knowledge regularly updated. Thecorporate leadership is only responsible for the above deterioration ordegeneration values. Appreciate theadditional/desired qualities of people but check and validate their corecompetency. By risking the corecompetency, if the desired qualities are recognized, originality, novelty andcreativity would disappear sooner or later. Perhaps, they would have filed several patents but with no usability. DrS Ranganathan, ClinRise Derma Pvt., Ltd., Chennai /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}
They,are,doing,batesian,mimicr