Don,Kill,Your,Marketing,Campai business, insurance Dont Kill Your Marketing Campaign!
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A question that haunts every business is What if thecampaign doesnt work?....did we get the promotional product right? Or are myprecious advertising dollars lining bins? Determining the right promotional product can either make or break your campaign, butrest easy because its not as hard as splitting the Red Sea either!Here are a few criteria to take into consideration whenChoosing your promotional item:Who your target audience istheDemographics-- Often a business will make the dire mistakeof choosing a business giveaway it feels is the right one. That is a tragedywaiting to happen! Rather than thinking from your own perspectives, you mustthink from your customers perspective. Your customers are your greatest asset.They are the ones whose sensibility you want to appeal to in order to have themcoming back to you time and again. So you must understand your audience, theirsocio-cultural practices, their mindset, and their habits in order to choose apromotional item that they will appreciate. Is the item going to be useful tothem?-- Once you know who will receive thepersonalized promotional item, you need to thinkabout how useful the item going to be to them. This perhaps is the most salientconsideration of all. You obviously do not want to give something that will goin trash cans! Statistics show that promotional items that are most useful arekept longer, used much more, and therefore create that many moreimpressionsnot just on the recipient of the item, but with others who are inthe vicinity too. Is the item suited to your businessinterest and product image? Appropriateness of the giveaway to yourbusiness makes a significant impact on your promotion. For a company dealing incomputer software to give away lip balms to their customers or prospects wouldbe ridiculous! However, if the same company was to give out promotional USBflash drives it becomes an appropriate marketing tool. Will your logo/slogan/message sitwell on the promotional productdoes it provide adequate printing space? Willit be clearly visible? Give your company logo or your slogan fairconsideration. The printing space provided by a pen is much smaller than itslarger counterpartsbags and t-shirts, which also afford better visibility andmany more impressions for every advertising dollar spent. For this reason thelatter are extremely popular promotional gifts. Choose wisely! Does the promotional item look good? Statistics show that relatively moreattractive looking corporate giveaways are retained bytheir recipients rather than being trashed. If a product is retained, thegreater the chances of it being seen by more and more people, the greater theexposure your brand logo gets! Price and timely shipmentconsiderations While ordering your promotional items alongwith the budget and price of the products do check whether the shipment wouldreach you in time for the event. Delays in this would be suicidal to apromotion!
Don,Kill,Your,Marketing,Campai