Renting,Buying,When,Trade,Show business, insurance Renting Vs Buying: When A Trade Show Display Rental Makes Se
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When you're preparing to take your exhibits to an event, one of the first things you need to do is make sure that you have a display that will attract attention and leave your visitors with a favorable impression of your company. Many marketing managers instantly think that they need to purchase an exhibit, but in some cases, using a trade show display rental can make more sense. Consider these scenarios and determine whether you should buy an exhibit or use a rented unit for your event. Purchase Your Own Booth If You Need A Completely One-of-a-kind ExhibitRented displays can be customized using your own graphics, but these units typically use standard design configurations. However, if you're looking for a totally one-of-a-kind design, you may want to work with a professional design company that focuses on creating unique, dynamic displays. When you design your own booth, you can add special add-ons and even change the configuration entirely to meet your individual needs. Use A Trade Show Display Rental If Your Budget Is SmallIf you have a small marketing budget, it can be easy for it to disappear very quickly when attending a trade show. You'll need to pay for the exhibit space, make travel arrangements for your staff, buy promotional giveaways and, of course, pay for your exhibit! Using a trade show display rental can help stretch your dollars without feeling the pinch and can leave more money in your budget for other necessities.Purchase Your Own Booth If You Are Attending More Than One EventIf you're planning on making marketing events a regular part of your marketing campaigns, it's probably more cost effective to purchase the booth. When you purchase an exhibit, you can be confident that your staff knows how to install and dismantle it. Use A Trade Show Display Rental At An Inaugural EventWhen your company is just starting out or if you've never attended a trade show before, you probably aren't sure if the cost is worth it. If this is the case, it's a great idea to use a rented unit rather than buying your own for your first event. This will give you the chance to find out whether the return on investment of the event is high enough to justify purchasing an exhibit in the future. If your event ends up a smashing success, it might even be possible to purchase the exact model you rented, which means you won't need to worry about having a second set of graphics printed. There's no right or wrong answer when it comes to deciding whether to buy or use a trade show display rental. Before you make a final decision on which choice is right for your company, discuss your options with a professional design company. They'll be able to talk to you about your specific needs and make a recommendation about which type of exhibit is right for your company. Article Tags: Trade Show Display, Show Display Rental, Trade Show, Show Display, Display Rental
Renting,Buying,When,Trade,Show