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That is good but not good enough because running a new businessis not just about your product. The tough job for any new startup is how to getthe value you are offering to be recognized by your chosen market.Most of the newventures face the challenge of obtaining the initial customers. But it is veryimportant for every business to define who their customers are and what theyare for the business before acquiring the initial customers.Itis very common to see many new businesses launch in the market without properplanning and complete functionality. This means that the introductory stage isnot the perfect time to expect massive growth, whether through paid or organicmarketing campaigns. As an alternative,take the primary users as a learning experience. Actively generate feedback andutilize their opinion to enhance your product and make it better. When theprimary users get satisfied with the value you are offering, they will becomeloyal to your brand and spread positive word of mouth in the market. Loyalcustomers play a vital role to take your brand to the next level.If you areimproving an existing product and launching it in the same market then youshould be able to cover all those marketing channels that are being covered byyour competitors. All the media resources that are present in the industry mustbe utilized at full scale to create publications about your product. Ifyou are launching a completely new innovative product which is going to caternew set of needs of customers then you will need to come up with a broaderapproach. Building up relationships with different media channels will berequired to create awareness about your business.To make yourproduct acceptable in the market, you must identify the real customer insights.You should know the needs of the customer that your product fulfills. Yourproduct must fit the target market better than your competitor to create adistinctive image in the minds of the consumer. Initial customers should alwaysbe the learning point for startups.The mostimportant thing a startup business should do is talk to the people in theindustry who can be your potential customers. When reaching out to thosepeople, do not sell your product. Instead, try to understand them, learn abouttheir needs and how satisfied are they with the current products. Once you havelearned your initial key customers, you will have an opportunity to sell yourproduct according to their requirements. If you have done your job right, thenthese early stage customers will recommend your product to other people andcreate a positive word of mouth to drive future growth for the business.
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