The,Power,eMail,Marketing,and, business, insurance The Power of eMail Marketing and Social Media
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Of course, then came newspapers, which sold ad space tolocal businesses in exchange for goods or money.A similar trend occurred withthe radio.With the internet, email marketing has become one of the new standardmethods.Hotmail was one of the first companies to truly explore the power ofemail marketing.When they first came onto the scene, email was still somethingthat was either done through a Telnet server or an Enterprise network at yourjob and it wasnt free.They changed the game, though, by allowing consumers tohave free email accounts in exchange for the opportunity to receive mail frompromotional partners.In its more modern form, this type of marketing is stillvery simple, but it is often even more direct, with messages coming directlyfrom particular retailers, web design companies, or service providers, forexample.Over the years, obviously, the Internet has evolved which has led tomore advanced forms of marketing.For example, search engine optimizationinvolves writing concise, informative, engaging, and relevant articles andplacing them strategically all over the web.These articles will containkeywords related to your company.A web design company, then, might write a blogentry or a how-to article about establishing a strong web presence throughattractive page content and within that article single out particular wordsthat a user might use in a search engine.These keywords direct search enginesto the articles where users will find information that leads them to your site.Whilesearch engines are far from ancient and search engine marketing is still one ofthe most powerful ways that companies utilize the web to advertise, socialmedia marketing is the new kid on the proverbial block.Social media unites twothings that have been very successful on the web: social networking anduser-generated content.Networking, of course, allows you to connect andcommunicate with people all over the world, while content sites let you uploadyour own pictures and videos.By combining the two, people can share their liveswith family and friends across the globe.In social media marketing, the salesapproach is quite indirect.In fact, you might not even realize that you are thetargeted audience of the ad campaigns that are presented to you.Many socialmedia sites are able to design particular campaigns designed to offer you onlythe things that you want, which in turn makes you more inclined to participatein potential offers.Networks like Facebook, actuallyScience Articles, ask youwhat kinds of ads you want and continue to present you with ones that aresimilar so that you only get offers from businesses that you actually like! Article Tags: Email Marketing, Social Media
The,Power,eMail,Marketing,and,