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With the growth in India Inc’s employee-centric approach, IndiaMART has unveiled a unique initiative ‘What the Dub!’ encouraging its staffers to use the Social Media channels to bring in transparency. This exciting initiative, centred on the ‘Dubsmash’ craze gripping across India, invites the employees across offices, to shoot the craziest Dubsmash videos and Whatsapp them on a pre-assigned phone number. In the past, IndiaMART had initiated an employee engagement activity pivoted around the Selfie-hype. The B2B Marketplace has decided to give away prizes to the Dubsmash video winners. IndiaMART has also placed video-shoot kiosks at key locations across the branch offices so that employees are able to make the most of this Social Media opportunity. An exclusive Dubsmash Dugout was set up in the company’s Noida office after getting inspired from the famous Bollywood characters such as ‘Gabbar’, ‘Babu Rao’ and ‘Teja Bhai’. Employees have displayed overwhelming response by sharing their Dubsmash videos using props such as IndiaMART mugs, T-shirts, admiration cards, etc. Breaking the conventional workplace hierarchies and putting forth the belief ‘work hard, play harder’, a mashup video was created that captured the varied theatrical skills displayed by the participants. The growing usage of the Social Media at the workplace in India displays that businesses are keen to break the traditional workplace hierarchies and boost employee engagement levels across varied platforms.Please find attached the hilarious video which will give you a glimpse of what transpired at the IndiaMART offices, during the Dubsmash week – As we have been saying – We just got Dubsmashed at IndiaMART!Link : https://www.youtube.com/watch?v=WVyQH98IfMI
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