How,Market,Small,Business,Owne business, insurance How To Market To Small Business Owners
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Learning how to market to small business owners is so important, as a large portion of the audience that you will be targeting as a business owner, whether it is an online business or a brick and mortar business, will be self-employed business owners and successful sole traders. These are very often an affluent bunch with deep pockets, (I am generalizing here) however studies have shown that the percentage of homes in western countries where the main bread winner is self-employed, the household income is vastly superior to that of someone who isworking for a company as an employee.These people have often come from very little and as the old story goes, many have come from rags to riches. This means there is great opportunity here however, these people often do not suffer fools and are always on the lookout for people just trying to sell them something, you have to be very confident that what you are offering them is going to give massive value to their lives and you need to be able to do it quickly and clearly, or risk being left up shit creek without a paddle.The Value of Time over MoneyThe self-employed are often rushed off of their feet, most of the time they don't get a minute to themselves because they are busy building their business and making money. They are always on the lookout for goods and services that will make their lives easier and give them even just a bit of extra time to use as they please. The boomers of this category, people approaching the golden years of their life will very often be looking for three things when they look to buy a product or service:To make life easierTo save more timeTo Not get ripped off in the processMake sure you make these three things clear if you are targeting this audience. They should not be overlooked because there is huge potential here, but it has to be approached properly.They Don't Take NO for an AnswerThese people are fiercely independent and do not take kindly to rules and regulations. These would have been the people that broke some rules along the way to becoming a successful self-employed individual so you will lose them in a second if you ever give them a NO. You cannot stifle this audience with rules, instead you need to be able to say yes in virtually every instance. If your business can adapt and be flexible to these people, then I promise you that you will gain customers for life. If they ask for something, you need to make it happen, or at the very least, look for a way of providing a solution that is very similar, but this should only be a last resort.If they admire youBusiness owners like to do business with other people who remind them ofthemselves, now this doesn't have to mean that you must mimic other people to gain their business, however if you share the same universal values of business like quality, honesty and service when it comes to doing business, they will admireyou and respect you. If they think that you have the makings of a strong business owner like themselves, then they will reward you with their business and potentially even more business from contacts of their own. On the flip side of the coin, business owners and successful self employed people detest laziness, dishonesty and weakness, they just don't have time for it. They got to where they are by grinding and hustling, never giving an inch to anyone, if they see any of these negative traits in the way you do business, online or offline, I promise you, that you will never hear from them again. Learning how to market to small business owners will propel your business forwards in ways that you cannot even imagine. Article Tags: Small Business Owners, Small Business, Business Owners
How,Market,Small,Business,Owne