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For a newbie, Search engine optimization can be a menace because of its diverse concept. Even bringing changes in your website specific keywords to drive traffic becomes much complex, and once you start learning the technical details, it seems difficult to grasp.Actually, SEO is very easier than it appears. In few weeks, you can almost learn every tactic that is required for increasing the keyword rankings. All it takes is the certainty that you can learn this, the dedication to follow through, and a good starting point. Client Hub has been implementing SEO strategies to yield the best results. To master the SEO even if you aren’t aware of anything, in the beginning, these following steps are to be considered. 1.Things to be kept in mind.No end to learning. As we all know, learning is a continuous process. You should keep learning learn every day and you should be dedicated towards the learning process to achieve the desired success. SEO keeps changing with the changing Search Engine Algorithms. By keeping yourself updated will help to stay on your and get the expected results. Scale your knowledge gradually. It's impossible for anyone to learn everything overnight, no matter how much hard work you do. Focusing on a particular topic of SEO at one time will help to understand the things better, instead of trying to cram everything into your brain.2.UnderstandingGoogleTrying to understand how Google works as a search engine will help you to clear the doubts in your mind. That doesn’t mean you have to start learning to program. You just have to evaluate Google’s algorithms by knowing the factors responsible in a way for ranking the keywords. Knowing all the Google algorithms like Panda, Penguin, Humming Bird and Mobilegedon, and how they have altered the game of SEO, all these years. Google has a unique interactive feature to explain the long and short of how Google search operates to index sites and calculate rankings.3. Keyword Research and StrategyLearning the way keyword research is done and also why it matters exclusively, you should know that Hummingbird has brought about a wide change in the functioning of keywords in search engines in last three years. but it's still worthy to include target keywords in your strategy. Experimenting with various keywords and doing keyword research on different research tools will help you to select best one for the brand. Client Hub has been doing keyword research for a number of clients and implementing the SEO strategies too.4.Analyzing your campaignYou have to keep the track of what you are doing and how is it helping to rank the keywords higher, before you gauge your achievements and success.This phase will be a boon to you as it will acquaint you with the necessary tools that can help you measure your progress and understand the effectiveness to ultimately get the best results. Google Analytics has almost all the analyzing parameters and is a great tool for beginners. Solutions are offered by Google guide to overcome difficulties while using such a fantastic tool. 5. On-Site SEO Once you are clear with the basics, you can begin the work by the self motivation to implement the tactics and strategies to rank your keywords for the site. The first step of the SEO strategy is usually on-page optimization. The necessary technical modifications like writing a unique and relevant title, meta description for all the web pages are to be made. Implementing XML and HTML sitemaps, robots.txt file, using appropriate header tags in your content will be included in the on-page SEO. This will increase the online visibility of your site to the targeted demographic pool. 6.Off-site SEO tacticsFinally, it's off page SEO activities that are to be implemented on a regular basis for link building. Off-page is one of the most powerful phases as link building is an important factor affecting the rank of your keywords. Link building is done by various submissions like directory submission, article submission, blog posting, image promotion and comments posted on the related blogs. Social media sites are extensive platforms for posting, sharing your products and services. It is a great way to reach huge masses at a very low cost.Once you have been through these steps, you will learn possibly the basic of SEO. You should have everything that is required to start and execute an effective SEO campaign.Again, always remember that learning process never stops, so reading SEO blogs and SEO news sites will keep you updated with the new coming strategies and methods. Do not limit your strategies by applying only one strategy, learn more every time you make use of new methods. The longer the time you spend in the industry, the stronger is the grasp you will have on the ebb and flow of optimization.