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As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.What is Search Engine Optimization?SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.However, although SEO once involved adding keywords to your site for search engines to find, SEO in 2019 is far more complex and involves a much broader scope of considerations. There are also a lot more ways in which you need to go about the measuring of the SEO from a KPI's point of view.Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Pronto for support.How to Create an SEO strategyForget what you think you know about SEO and start thinking about it as an ever-evolving field. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye.Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. It may also mean you are not reaching out to the market in which your business competes.It’s not just the online marketing industry that’s evolving; your business’s industry is also maturing. So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. Much of this will come from having the right and necessary tracking in place behind your website, from the likes of Google analytics, as well as any other tracking software of your choosing.
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