Spark,light,India,will,immolat car A Spark to light up GM India? Or will it immolate?
General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling
I was at the launch of the Chevrolet Spark yesterday. It's a good car, perhaps the most credible and promising product to have come out of GM India ever. The looks are smart and cute and the specs are promising. GM guys seemed to be gung-ho about the product.So how important is the Spark for GM India? The importance can be gauged from the fact that GM flew in a plane-load of top guys from Detroit for the launch, including the likes of Rick Wagoner and Nick Reilly. The usage of words like critical and first priority to describe the Spark's importance to GM India should be enough indicators that the Spark is the last weapon, for a while, in GM's Indian arsenal.And for the first time GM is not afraid to fight it out on pricing. The Spark starts at INR 309,000, though the air conditioning starts only at INR 332,000 and the top-of-the-line variant comes in at INR 424,000.However, GM's idea of comparing spare part costs and using it as a marketing weapon causes a squiggle in my stomach. It's like Kinetic, LML and TVS using price as a weapon in the 100cc wars. They can't take on a Hero Honda or Bajaj in component prices as costs will be in proportion to volumes.GM's statistical proof they have an elaborate chart comparing the Spark with the Wagon R, Snatro and Estilo that the Spark is cheaper to maintain falls flat on a few points. The most apparent and worrying is the aspect of service intervals the Spark needs to see the doctors after every 5,000 kms (a weak point surprisingly touted as strength by Nick Reilly) as compared to the Estilo and Wagon R's 10,000 kms service interval.The Spark has been launched one year before preparations were completed. GM's new Indian plant meant for the Spark is far from complete and will go on steam in mid-2008 only. Meanwhile, the Spark will be manufactured at GM's existing Halol facility which has a monthly capacity of 7,000 units. With the remaining GM models already accounting for 4500 units, this leaves only 2,500 units for the Spark. Not something that will worry the competition in a segment where the best seller sold more than 200,000 units last year.For more details on Spark to light up GM visit www.theautodiary.com
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