For,Ford,2009,Could,the,Compan car For Ford, 2009 Could Be the Company's Turning Point
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2009 will most certainly be the turning point for two automakers,General Motors and Chrysler, as they make use of billions of dollars offederal loan money, funds which could help each company compete in themonths ahead.A third automaker, Ford, isn't receiving federalfunding but that doesn't mean that the Ford Motor Company isn't withoutits own challenges in 2009. In fact, with several new models on theirway, Ford's position in the global automotive market could hinge on itsnewest releases.Let's take a look at what Ford has planned for 2009 including which current new models could also bolster Ford's fortunes:MidsizeTriplets - The Ford Fusion and Mercury Milan are nearly identicalmidsize models sold by Ford, popular sedans first introduced in 2005.An upscale platform mate, the Lincoln MKZ, shares many of the samecomponents with its siblings, but that car is geared to a much morelimited market. Clearly, the Fusion and Milan are the bread and buttercars for Ford. In Spring 2009, the next generation Fusion and Milanwill be released, new models which will include hybrid gas-electriccars in the mix, vehicles which will deliver an astounding 41 mpg incity fuel economy.New Full Size Models - The Ford Taurus andMercury Sable are finally receiving the overhaul needed to make thesenow full sized models that cars that Ford needs to burnish each brand'simage. Though Ford hasn't released a pre-production mock up versionjust yet, the information about these two cars being shared suggestthat both models will play an important part in bringing customers in.First introduced in 1986, the Taurus has had its ups and downsthroughout the years, with the all new 2010 model expected to be thebiggest "upper" in quite some time.Ford Mustang - America's topselling pony car once again has some competition in the form of theDodge Challenger and the Chevrolet Camaro. But, Ford isn't resting onits laurels with its hot coupe, bringing a redesigned 2010 Mustang tothe market in Spring 2009. Expect the Mustang to continue to dominatethe niche pony car segment, but not without a strong challenge fromeither GM and Chrysler.Ford F-150 - Introduced in Fall 2008 as a2009 model, the F Series pickup trucks are some of the most profitablevehicles sold by the automaker. Fortunately, gas prices have plummetedover the past several months, stoking demand for the perennial pickuptruck segment favorite. Expect the award winning F-150 to continue tosell well as long as gas prices remain low.Lincoln MKT - Just afew years ago, the Lincoln brand was basically dead in the water. Atone time Lincoln competed with Cadillac for luxury car supremacy, butFord neglected the brand in favor of its many foreign luxury makesincluding Aston Martin, Jaguar, Land Rover and Volvo. With only Volvostill around (and on the auction block) Ford has been pouring resourcesinto Lincoln and has introduced several worthy models including the MKZand its big MKS sedan. This summer, the MKT crossover will find its wayto Lincoln, a state of the art beauty that will help the bolster thebrand's image once again just the right vehicle to compete against theCadillac SRX.A wild card in Ford's recovery effort for 2009 arethe fortunes of General Motors and Chrysler. Should either automakerfile for bankruptcy, that move could impact suppliers, the samecompanies who provide key parts for Ford. The best laid plans of Fordcould be scuttled should its competitors fail, something Ford doesn'twant to see especially under these circumstances. Article Tags: Turning Point
For,Ford,2009,Could,the,Compan