Mercedes,Vito,Going,for,the,tr car Mercedes Vito Going for the trendy Van Market
In the shape of the design, the Core wing broke through the traditional appearance of the other models, the Core-wing sense of movement and high-level sense of the high degree of balance, which must be improved, both in the interior styling General Lee: For such a TSP platform, indeed, is the test of the ability to integrate the same time, just She always has been mentioned in the business platform is a completely independent intellectual property platform and our platform is t
Mercedes are well known for building vehicles that suit specific niches take a look at their car division everything from tiny urban Smart Cars upto the Maybach that carry Presidents and drug dealers alike. Want asaloon that is also a coupe? Go for the CLS, need a 4x4? Not aproblem.When it comes to vans, however, Mercedes only have a range of two. The Mercedes Sprinter and the MercedesVito van. The Sprinter is top of the class. Most serious van userswill specify the Sprinter over and above the competition even the FordTransit in the UK which is usually bought as the safe option or because thatswhats always been bought. It is the MercedesVito that operates in a more competitive area of the market. Goinghead to head with the might of the VW Transporter full of heritage anddelivered by the automotive genius from Wolfsburg. The Transporter hasbeen the cool van for decades. Being loved by the surfing community andother cool groups that need a van for transport has given the van a certainkudos that no other van has at present. Mercedes are setting out to change all that. The company hasalready worked a niche with the van into the London Taxi market. Longsince the sole domain of the Lti black cab, Mercedes engineered their Vito tomeet the stringent requirements for manoeuvrability that usually precludes avan/minibus from entering this market. The Vito has cornered about a third of this market in just a few years.The company has now turned its attention to making the vantrendy. The problem with this is if you are seen to be trying too hardto make something cool and trendy, it could totally backfire and make ituntrendy, as cool people do not want to be seen falling for marketinggimmicks.So what have they done? They have launched a campaign called made for the people which issupported by a dedicated website. The website is designed with the Vitoas the main star and the backgrounds being a series of household and workingtools that have been transformed into an urban landscape. Cool? Imno real judge (married with two kids is not usually cool) but Id besurprised. There are going to be a series of roadshowsaround the UK at Travis Perkins branches, so maybe the target isntsurfer-dudes after all. Just your average Bob the Builder!
Mercedes,Vito,Going,for,the,tr