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We are all learning to appreciate the advantages thatwe can have deciding to buy things online rather than entering a real shop.Both if you are looking for a nice pair of shoes and if you want to buy a houseor an electronic device, you can be sure to find everything you need on theweb. If many people prefer this type of purchase instead of a traditional one,this is due to many factors: the convenience of buying everything you wantcomfortably sitting on your armchair, the wider choice, the more advantageousoffers and the reductions that you can often find online. Among all the objects and goods that you can purchaseonline, used cars and vehicles in general stand out. The online car market,indeed, has grown a lot in recent times, in spite of the crisis that hasaffected also this sector, with a general decrease of new vehiclesmatriculation in the last few months. All over Europe, indeed, the number ofnew cars sales is decreasing in comparison to last year: in November sales havedecreased by 3,5% in comparison to the same month of 2010, while the average decreasefrom January to November has been of 1,2% in comparison to last year. And inItaly these data are even worse than that: according to a study carried out byCentro Studi Promotor Gl Events together with Unrae, indeed, in November therehas been a decrease by 9,2% in comparison to 2010. While the number of matriculations of new vehicles isdecreasing, the market of used cars is increasing, and it is in this sectorthat internet and specialized websites are being more and more successful. Thenumber of potential purchasers that browse the web to find the perfect car orsimply to gather opinions and make comparisons before buying their car, indeed,seems to be increasing. However, at this moment in time the success of thewebsites specialized in online ads of used cars has not succeeded in deposingcar dealerships from their throne, as they are still the main benchmark forthose who decide to buy a used car (61% of people, according to a study carriedout by Duepuntozero Research, keep going to car dealerships to get informationabout the used car to buy). The people who decide to gather information onlineusually choose specialised websites (55%), the websites of car dealerships(41%) and ads website (40%). This is what concerns the gathering ofinformation; as far as car purchase is concerned, ads website are the mostpopular ones, with a percentage of 59%. The online purchases of used cars are increasing, butthis does not mean that car dealerships have to begin touching wood or wavingthe white flag: in the future there will probably be a collaboration ratherthan a competition between car dealerships and internet. You can see alreadythat many used cars dealerships have understood that using the potentials ofthe web might be an excellent solution and are trying to make their websitemore and more visible.
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