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Distracted driving has long since become a serious threat todriver safety. Annually, distracted drivers are to blame for as much as 16% ofall fatal accidents on US highways, and recent data from the Governors HighwaySafety Administration has also revealed that among young drivers, the trend isgrowing, highlighted by a 19% increase in fatalities for teen drivers duringthe first half of 2012. To fight against this dangerous urge to read emails on cellphones, send text messages, or fiddle with entertainment systems, many carmakers and researchers believe that connected vehicle technology, linking adrivers smartphone to a vehicles on board equipment, could help to eliminateentirely the need to focus attention away from the task of driving.Linked to a cars own systems and combined with voiceactivated or steering-wheel controlled interfaces, drivers would no longer needto look away from the road to change a song, adjust volume, or even checktraffic reports. This connected vehicle technology would provide drivers withthe capabilities that they have proven to be unwilling to part with whilebehind the wheel without the dangerous need to divert attention away fromdriving. According to research from the National Highway Traffic SafetyAdministration, advanced connected vehicle systems could help reduce highwaytraffic deaths by more than 66%.A number of car makers are already hard at work developingand implementing these kinds of systems, including General Motors, who recentlyannounced a partnership with AT&T to add mobile broadband connectivity totheir vehicles starting in the 2014 model year. In addition to allowingconsumers to bring in and connect to personal mobile devices, the vehicle willalso act as its own mobile device, enabling embedded vehicle capabilities,says Mary Chan, president of the Global Connected Consumer department atGeneral Motors. Using this broadband connection, drivers would gain access to allthe functionality of their phones and devices from their vehicle itself, whichcould then be designed to minimize the actions needed to operate them. GMs CEO, Dan Akerson, also believes that this mobilebroadband connectivity could help eliminate superfluous trips to dealerships,as vehicles could be monitored and evaluated remotely. Rather than requiringowners to bring their vehicles in for testing to uncover an internal problem,or to update a software application, the process could be done remotely, helpingto save gas, and an extra trip with a potentially defective vehicle.Creating an interface that is both functional and minimallydistracting represents the largest challenge to successful implementation, as anumber of systems have been tested with mixed results. Car makers have testeddesigns ranging from gesture controls, using hand motions to interact withthings like music players, to voice controls to steering wheel mounted buttons,each offering varying degrees of usability and distraction. The main concernwith interface systems like these is that they themselves could become as largea distraction as a cell phone, rendering the entire system useless. To besuccessful, a system will need to be implemented that allows functionalitywithout requiring unneeded focus to use it.
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