How,Boost,App,Sales,App,develo communication How to Boost App Sales

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App developersthese days have numerous ways to earn revenues from their applications. To namea few and common ones are pay per download, in app purchase which includesupgrades and game advancements. However, developers can also boost their salesand earn more revenue by focusing on marketing and advertising. Letus look at some of the strategic ways to optimize and sales and revenue. Engage users - Engagement of user is veryimportant to keep the interest and excitement going .If the app doesn’t engagethe user for too long, then it is very unlikely for them to make any in apppurchase. How engaged are the user is something is something we need to findout by looking into data analytics. This gives us the idea of their app usagepattern- how much time spent within your app, which pages are viewed most. Inorder to boost user engagement, developer needs to monitor the results closelyand make a decision. Push Notifications - Messages that are sent to users’mobile device within an app. They alert the customers with important updateseven when the app is not active, for eg, there is an app which gives updatesabout road traffic conditions, road accidents, diversions etc. These messagesare engaging for users because it notifies them of important information. This willincrease a lot of traffic and consequently increase sales. Sales screens - They are also called nag screens.It is very important to have the correct timings for the sales screens. Mostdevelopers show the screen when the free trial of the app is closed by theuser. This never works. Prospects simply choose to ignore them and it trulybecomes a nag screen similarly to nagging. Thebest sales screen locations ideas come for data analytics. Once the best momentwhen the users are most likely to purchase an IAP is identified,they just need to be provided with an engaging sales screen.  Socialnetwork integration - Humans have twoinherent traits that the social integration makes use of – they arecompetitive, and they like to share information. Developers can cash in onthese traits, by allowing them to compete with their friends, and share theirachievements online with their friends and family. The good part is that theusers are more of then than not willing to pay a nominal price for thisfeature.  Another important benefit of thisintegration is that the user engagement is much higher when users are trying toimpress or compete with other people, especially the ones they know. Also, byposting their scores / achievements / progress online for the world to see,they are effectively challenging  /inviting others to try out your application. That is free advertisement! Provide value for money - So, you find all the abovestrategies in place, like sales screens, push notifications and good engagementlevel on a social level and still not generating revenues, chances are that yourin app purchases are over- priced. You need to be very reasonable in pricingand give users a feeling of a cool app at a great value. To motivate the userto invest money in the application, the user should feel that he / she isgetting their money’s worth.  Bundlingand volume discounts are two methods of doing this. For e.g., if a hundred gamecredits cost $ 0.99, then a thousand credits should not cost $ 9.99, it shouldcost say, $ 7.99. This will make the user see more value in buying in bulk.Similarly, if the voice command feature is priced at $ 4.99, and the trafficfeature comes for $ 2.99, then the combo pack for both of them should be say, $6.99.  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}