Understanding,Application,Stor communication Understanding Application Store Optimization

But when we talk about the handsets, undoubtedly, Nokia is the King of mobile phone market and LG stood at the third position. In this article we are concentrating on Nokia E5 from the house of Nokia and LG GM360 Viewty Snap by LG Mobile Com The Nokia Mobile Company is the undisputed leader in mobile world, they have latest technology and capability to deliver world class handsets at no extra costs. The N series, E series and C series phones have already rocked the world with th

There is a lot of hard work and effort that goes intodeveloping an app. But the real challenge is to get it noticed, increasevisibility and become profitable. ASO or app store optimization is the newtrend for app developers, which continues to work towards improving rankings.  Whatis ASO?Application store optimization is the technique ofgetting your mobile application more visible in searches and rankings on theapplication stores. ASO is for mobile apps just like SEO is for websites. Fordevelopers to get their applications noticed by their potential users, it isvery important that they invest time and effort in app store optimization, orthey risk their creation being lost in the sea of competing products. Whyapp store optimization is important?In order to achieve better visibility and rankings, ASOis very crucial. If you don’t optimize your apps at the right time, chances arethat all the time and money that has gone in developing an app could just godown the drain. Whatare the factors that optimize apps?Keywords -This goes without saying that keywords play a very important role for betterApp store optimization. So, it does make a lot of sense to use relevantkeywords when deciding the name of an app. Also, think of the keywords that theusers search for as this would improve your visibility which will furtherenhance your ranking. Appname - The name of your app needs be relevant and descriptiveenough. There are various effective ways to keep your name unique and creativeat the same time having relevant keywords in the title. Promotions -To make your app successful, having a marketing plan is a must. For example,create a webpage or blog even before your app is launched. Have themincorporated in your email signature. Your website should be updated and mustcontain all the description, features of an app. Also, allow for comments andfeedback from people. Stay active on platforms like Facebook, twitter etc andkeep the users engaged. This will keep the excitement going. Build relationshipwith the Journalists and bloggers who can cover your field. Images -High quality screenshots showcasing the best features of your application areas important as a good description, if not more. The users want to see whatthey are going to get once they install the product. The images help themqualify the functions of the same. It is also important to add informative butshort footnotes to the images, containing the important keywords that youpotential users would be searching for.  The 3 R’s - The three R’s that decide on the success or failure ofany online product, more so the mobile applications are reviews, ratings, andrankings. What your customers feel about your product is important to thoselooking to use it in future. The challenge is that the quality of a digitalproduct like mobile software cannot be gauged without trying it. Unlike a physicalproduct that can be touched, examined, and validated before purchase at astore, their digital counterparts need to be purchased, downloaded andinstalled before you can form an opinion.  That is why people look for reviewsand ratings by current users before they invest in software, and that is whythe reviews are critical to success factors in the digital world. So motivateyour users to post feedback, and give ratings. Let them try the app beforebuying. Good reviews and ratings help improve rankings, which in turn get younoticed.  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}