Optimize,For,Mobile,Experience communication Optimize For Mobile Experience
The Nokia Mobile Company is the undisputed leader in mobile world, they have latest technology and capability to deliver world class handsets at no extra costs. The N series, E series and C series phones have already rocked the world with th But when we talk about the handsets, undoubtedly, Nokia is the King of mobile phone market and LG stood at the third position. In this article we are concentrating on Nokia E5 from the house of Nokia and LG GM360 Viewty Snap by LG Mobile Com
Intodays mobile world, it is a high probability that the enterprise and brandengagement with the customer happens over a smart device interface. Smartphonesand tablets have become the preferred medium of Internet access. Therefore,when an enterprise plans to engage with the customer base, they cannot excludemobility from the equation. In fact, a number of enterprises are actually goingmobile first, where an application is developed for the mobile platform,before it is for the web, or the desktops. The fundamental difference betweenmobile and web is that the mobile users are more impatient when it comes todealing with poor performance or experience. Therefore, the focus on betterexperience is paramount. What does experiencemean?Asof January 2013, only fifty-seven of the top hundred brands had an onlinepresence optimized for mobile. Alot of organizations dont even understand what the optimized for mobilemeans. The users of smart devices typically do not engage in random browsing.They are focused on specific tasks that they intend to accomplish, every timethey pick up their device. Therefore, it is important that the interface andworkflows are simple, and intuitive to help the user accomplish their tasksooner. Inaddition to the what, it is important that the development team understandsthe who, and the when. You need to be cognizant of the target demographicsand their behavior when designing the interfaces and backend. Site vs. App Theorganizations intending to go mobile always struggle with whether to put theirmoney in re-platforming their website to support mobile, or to create adedicated application. Mobileapps offer a better experience and performance over sites. However, they arealso more expensive to create and maintain. Also, with fragmentation in theplatforms, it is even more difficult for the developers to meet the needs ofall the customers. Websites have their own issues, with performance andrendering. Inthe end, the choice is determined based on the target user community and theirpreferences. How to improve the experience Inorder to design and develop for an improved experience, it is important tofirst understand and internalize the fact that mobile is a very differentplatform than the personal computer. The mechanism of user interaction with thetechnology is very different on the two. Also, understanding of the fact thatit is a handheld, and probably used by the user when he / she is inmotion. Sometips about improving the experience * Squashthe bugs Hygiene factor. No one likes a buggy piece of code. If yours is going to actmoody, best not bring it out in the open. * Agilitymatters The performance of the product on the target devices better be good, else theuser would not think twice before uninstalling or shutting the browser down.This is not the worst. The next thing the user will do is check out your competitor.And if they perform better, they win. * Useris king Actuallyshould be the first bullet. Do not focus on what you want to show the user.Shift from there to where you can understand the users needs and motivations.Unless you can meet their requirements, you will not be on their Christmas cardlist any time soon. * Remember,its hands on optimize for smaller form factor touch interfaces. Gestures,thumb-friendliness, readable text, and clickable areassufficient distance apart, you know the drill. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Cambria","serif";mso-ascii-font-family:Cambria;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Cambria;mso-hansi-theme-font:minor-latin;}
Optimize,For,Mobile,Experience