Content,King,Tips,for,Risk,Com communication Content is King: 5 Tips for Risk Communication


But when we talk about the handsets, undoubtedly, Nokia is the King of mobile phone market and LG stood at the third position. In this article we are concentrating on Nokia E5 from the house of Nokia and LG GM360 Viewty Snap by LG Mobile Com The Nokia Mobile Company is the undisputed leader in mobile world, they have latest technology and capability to deliver world class handsets at no extra costs. The N series, E series and C series phones have already rocked the world with th


To help succeed in this context, here are five tips related to the content of risk communication.  1) Provide practical advice – in uncertain times amidst wild speculation, one of the best things a spokesperson can do is provide reassurance by giving advice about things we do know, and actions we can take.  Giving back a degree of control to the public helps them to cope better – and deal with the realities of the situation.2) Content is king – spin and vague advice is unhelpful on a good day: in a crisis it can do great harm.  People crave clarity, facts and information so they tune in tightly to the content of what spokespeople say and quickly dismiss or even discredit those with nothing valuable to add.  Which lends credence to the old adage – “if you’ve got nothing useful to say, say nothing at all”3) Avoid speculation and “fence-sitting” – speculation creates panic, often about the wrong thing.  And fence-sitting (“it might be this, or it might be that”) is just a waste of time. Avoid these traps by majoring on facts and leaving the speculation to others.4) Prepare well – effective media training teaches the power of key messages: never is this more relevant than in the case of risk communication.  Your messages must be clearly prepared and communicated to avoid confusion.  This means knowing your agenda before you face the media and ensuring that you communicate your messages with fluency and precision.  And it’s simply irresponsible to put forward a spokesperson who stumbles over their words or who is unable to articulate themselves clearly during a crisis.  It’s bad for them, bad for your organisation and bad for the public that needs to understand the situation better5) Keep it simple – at a time of raised anxiety the need to speak plainly and without jargon or management speak is more important than ever.  The public need to understand what they’re being told, so complex language should be avoided at all cost.Risk communication is challenging.  But with the right content you will have taken the first step to effectively informing and reassuring the public.

Content,King,Tips,for,Risk,Com

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