CRM,and,ERP,they,need,tightly, computer CRM and ERP do they need to be tightly integrated?
----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes a Gone are those times when the companies and the organisations didn't need a hi-tech system to handle them. Owing to the considerable increase in the business sector and thus, an enormous increase in the complexity of the organisational struc
If yes, plan to integrate your CRM and ERPOtherwise, it is not necessary to integrate themIf you are selling very high value projects, where you perform a lot of activities to get the business but the number orders per period may be low. The number of customers may also be low but the number of support calls may be very high. There is no need to integrate the CRM to ERP in this case.If you are selling products where there are a large number of opportunities converted into orders, you should plan for integration. When leads/ opportunities get converted there are numerous entities like Customer codes, product codes, price lists, discount codes, currency codes, exchange rates, pay terms, company and division codes that need to be sync for opportunities to be converted to orders. You cannot manage without the integration. If you are buying disparate systems and want to integrate, it is feasible but plan for a complex project.At Kallos, we have executed a project integrating a CRM with an ERP for a multinational with plants in 7 countries. It is complex, but we delivered succesfully and it has been running for 4 years.This may be a simplistic answer , and we may have exceptions, but is a good thumb rule. In either case dont let your ERP vendor tell you that it has some CRM features and that is enough. CRM has enough business processes covered that are not a part of ERP and if your business needs that, dont expect the ERP to extend to handle them. Ask for a separate CRM.KServe CRM can be run separately, integrate with the KServe ERP, or a custom integration can be made with another ERP. Its your process that determines our response. George VettahKServe Enterprise Software Products Plot No. 3019, Y Block, 3rd Street,12th Main Road, Anna Nagar,Chennai 600040 IndiaPh : +91 44 42615064Web : www.KServe.netEmail : [email protected]
CRM,and,ERP,they,need,tightly,